Category: Social Media Mistakes

A brand trip to Tulum turned into a personal vlog. Did Waterboy’s influencer marketing campaign help or hurt the brand?

Poppi’s influencer marketing stunt backfired, sparking backlash on TikTok. Did they miss a golden opportunity? Read more!

Common blunders when using generative AI for creating content.

Common social media mistakes your brand could be making.

Three ways in-house social media management may be costing you.

9 cybersecurity best practices.

What should we focus on right now?

Navigating the world of social media marketing doesn’t have to be a nerve-wracking experience. Knowing what to say and when to say it is probably the easiest way to summarize what your core strategy should be to get real results in terms of visibility as well as profitability. When talking about social media marketing, it […]

I was recently asked to identify the #1 mistake businesses make with their social media marketing. I can think of dozens of mistakes. It all depends on the type of business and the structure of the company. However, there is one mistake I see time and time again – so often, that I am compelled […]