Category: Social Media Manager

December 5, 2011
5 Factors to Consider When Pricing Social Media Services

Pricing is one the most difficult things for a service-based business owner, especially when it comes to social media management. There is a fine line between getting paid what you’re worth and losing business because prices are ‘too high.’  There isn’t much precedent for social media pricing because the media are so new. It also […]

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November 27, 2011
Social Media Manager vs. Community Manager

As social media continues to develop, so do the roles within it. Among these are the roles of social media manager and community manager. I’ve teamed up with Tim McDonald, a well-known community manager in Chicago, to help in defining both.  Today we reveal our individual responses! What’s your definition of a social media manager? Rachel: […]

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November 13, 2011
Are you living in pre-historic times?

Are you still confused about social media? Maybe you know you need to get in the game, but you’re not sure where to start. Or perhaps you’ve established yourself on some networks, but have not been able to keep up with them consistently. I often find business owners have great intentions, but many simply do […]

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November 9, 2011
How to Create A Thriving Home Business in Social Media

After months of hard work, Michele Scism and I have released our long-awaited program Social Media Manager Profits (SMMP). We decided to create a program that would not only equip potential social media managers with the skills they need to create a profitable at-home business, but also provide the foundation to help them attract, attain, and retain clients. […]

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October 5, 2011
You Give Social Media Management a Bad Name: Part II – It Takes Two!

This is the second and last part of “You Give Social Media Management a Bad Name.” Read Part I: The “Tweet-for-Hires.” And that’s exactly what I did. Over the next few weeks, I really got to know their business, their customers, and what these customers loved about the place. I also discovered things they were […]

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October 3, 2011
You Give Social Media Management a Bad Name: Part I – The “Tweet-for-Hires”

Can’t seem to fit social media into your day? You’re not alone. Many business owners drop marketing and social media to the bottom of their long to-do list. You might even consider outsourcing your efforts to a social media manager since you can’t seem to find the time and you’re not really clear on what […]

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September 11, 2011
Separating the Pro’s from the No’s: Finding the Right Social Media Manager for Your Business

More and more small business owners are looking to hire social media managers to help with their online marketing needs, but many of them are finding that they have more questions than answers when it comes to getting started. What can a social media manager do for a business? How does a business know it’s […]

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August 14, 2011
Do What You Do Best and Delegate the Rest

 By Matt Hannaford, Business Development Manager  Is social media worth the time? What does a social media manager even do? These are two of the questions that I get when I tell people that I am a social media manager. Here are my answers: More than you can even imagine and it depends on the […]

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April 10, 2011
The Top 5 Critical Skills of a Social Media Manager

If you think a business owner wears many hats, try being a social media manager. A day in the life of a social media manager, especially one that’s an independent contractor for several companies, requires a strong attention to detail as well as a high degree of flexibility.  Managing multiple accounts and social media channels […]

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