Category: Social Media Manager

By Amanda This week, I start a full-time position at Strella Social Media. I’ve been searching for words of wisdom to pass on… I could tell you that I have a great job, a great boss, and great clients, but then you might stop reading! But, honestly, nothing can do justice to what my experience […]

By Rachel Last week, I wrote a blog about the debate surrounding business owners’ decision to outsource their social media efforts or keep them in house. A reader named Joel Don posted a question asking how a company like ours handles these activities in terms of time management and cost. I’ve had a number of […]

By Rachel Strella One of the biggest debates in the social media management community is whether it’s better to manage social media in-house or outsource these efforts to an experienced third party. I’ve found those who favor keeping social media in-house often believe that only company employees have the necessary knowledge to communicate effectively on […]

The last time Tim McDonald and I collaborated together, we wrote “Social Media Manager vs. Community Manager,” which received a lot of attention. We knew we had to work together again and this time focus on an important issue for small business owners: when it’s time to hire help with social media efforts. Find out […]

Pricing is one the most difficult things for a service-based business owner, especially when it comes to social media management. There is a fine line between getting paid what you’re worth and losing business because prices are ‘too high.’  There isn’t much precedent for social media pricing because the media are so new. It also […]

As social media continues to develop, so do the roles within it. Among these are the roles of social media manager and community manager. I’ve teamed up with Tim McDonald, a well-known community manager in Chicago, to help in defining both.  Today we reveal our individual responses! What’s your definition of a social media manager? Rachel: […]

Are you still confused about social media? Maybe you know you need to get in the game, but you’re not sure where to start. Or perhaps you’ve established yourself on some networks, but have not been able to keep up with them consistently. I often find business owners have great intentions, but many simply do […]

After months of hard work, Michele Scism and I have released our long-awaited program Social Media Manager Profits (SMMP). We decided to create a program that would not only equip potential social media managers with the skills they need to create a profitable at-home business, but also provide the foundation to help them attract, attain, and retain clients. […]

This is the second and last part of “You Give Social Media Management a Bad Name.” Read Part I: The “Tweet-for-Hires.” And that’s exactly what I did. Over the next few weeks, I really got to know their business, their customers, and what these customers loved about the place. I also discovered things they were […]