Category: Social Media Business

My time is not my own. Something I’ve said frequently, lately, almost to the point where it sounds like an excuse. It’s impossible to truly express what this means because I, myself, thought this was an excuse from others who told me the same over the years. Any business owner knows that time is not […]

A week or so ago, a client we have worked with in the past sent me a link to an article that he thought I’d find interesting. It revisits the conundrum I recently addressed in another #Strella blog post, How Long Should a Blog Post Be?—which, incidentally, was inspired by an inquiry from the same […]

Social media is no longer the new kid in town, but for businesses trying to navigate it for the first time – or even keep up with this ever-changing beast – it can be overwhelming. I’ve heard some funny things over the years, and I thought it would be entertaining to share a few of […]

When I celebrated my first year in business, a client congratulated me and then said, “The next ten years will be the most difficult.”  At first, I thought he was just pessimistic and maybe even a little sarcastic. Admittedly, though, the comment always lingered in the back of my head - particularly when times were […]

I was recently interviewed as part of an expert series for mediashower, in which I was asked several intriguing questions about my experience as a social media manager. I would like to share some of those questions – and my responses – with you, in hopes it will shed light on the ever-changing social media […]

Working from home isn’t always what it seems, as Rachel showcases in her video, A Week In The Life Of A Social Media Manager. But working alongside your spouse is even more interesting. While I run my own show, I also help Rachel as her contracted Operations Director. Find out the real truth of what […]

A few months ago, I bought an HP laptop from Wal-Mart. I thought I was getting a great deal on a functional and cute little device that I could take with me anywhere.  A few days after buying the computer, it shut off and would not re-start. I had to spend about three hours troubleshooting […]

I welcome milestones simply because they offer perspective.  In preparation for this blog for my five-year business anniversary, I re-read some of my past posts as I achieved hallmarks in my business. It's funny the lessons I continue to learn - and how much of this is really just a maze. Each year, it's the […]

It's been the ongoing assumption, a joke in part, that social media professionals spend their day 'playing on Facebook.'  But, we know the truth, especially social media managers. An average day as a social media manager is often mundane - and much less glamorous than it sounds.  The majority of our time is spent  executing  […]