A few months ago, I bought an HP laptop from Wal-Mart. I thought I was getting a great deal on a functional and cute little device that I could take with me anywhere. A few days after buying the computer, it shut off and would not re-start. I had to spend about three hours troubleshooting […]
I welcome milestones simply because they offer perspective. In preparation for this blog for my five-year business anniversary, I re-read some of my past posts as I achieved hallmarks in my business. It's funny the lessons I continue to learn - and how much of this is really just a maze. Each year, it's the […]
It's been the ongoing assumption, a joke in part, that social media professionals spend their day 'playing on Facebook.' But, we know the truth, especially social media managers. An average day as a social media manager is often mundane - and much less glamorous than it sounds. The majority of our time is spent executing […]
At a recent networking group meeting for Femfessionals Philadelphia, a woman approached me, introduced herself, and asked me about my business. Within a few moments, she declared that I was different from the ladies in the group who engage in networking as a trade - and even indicated that I seemed to be an introvert. I […]
If I’ve learned anything from being an entrepreneur, it’s that sometimes you have to take risks to get what you want. And I’ve had my share of risks over the years. In fact, I thought I would share my top three entrepreneurial leaps and my formula for deciphering. 1. Quitting my day job. For some, […]
With all the snow and ice we’ve had this winter, some folks (my husband included) have been forced to spend some days telecommuting. I decided to work from home in May and have learned it that it has its perks – and its challenges. Here are my top six tips to for making sure your […]
Ever have those small, detailed tasks that drive you nuts? Imagine being a social media manager! We are inundated with details that absolutely must be error-free. In an effort to have some fun – and maybe vent just a little – we thought we would write about a few of our top ‘nagging’ tasks! […]
The following is a guest blog from my husband, Pete Strella. You never know what to expect when you’re meeting with potential clients, and Rachel has recently fielded some surprising questions when discussing her experience in being qualified to provide social media services for certain companies. When Rachel brought this to my attention, I didn’t […]
By Rachel Over the years, there have been many instances in which I’ve had multiple meetings with potential clients about their social media presence. After investing many hours in outlining potential strategies in the hopes of landing their business, many prospects have instead taken these suggestions for their own internal use rather than hiring me. […]
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