Category: Opinion

Never before have two things gone less hand in hand than social media and politics.  This past election started a virtual social media storm that just keeps going on and on and on…well you get the idea.  As someone whom was taught to never discuss politics or religion in mixed company, Facebook and Twitter have […]

I recently accepted a promotion to Director, Client Acquisition for #Strella. I’m honored, but already I have a gripe… leads! At #Strella, we’ve taken the time to streamline our business development process to pre-qualify potential clients and help them navigate their social media partnership with our company. I’m thrilled when they understand how we can […]

In a few short weeks, I will celebrate my fourth anniversary with #Strella Social Media.  Sometimes it feels like it has been every bit of those four years, and sometimes it feels like I’ve been in the game for a short period of time. Marc Anthony said, “if you do what you love, you’ll never […]

I’m truly grateful for getting in the social media game early. Seven years of consistent blogging have helped my search engine rankings tremendously. As a result, we receive internet leads daily. There is a slight downfall, however, and that’s filtering through the myriad of spam leads. Just for fun, I decided to share five leads […]

  It’s the start of a New Year – a time when many are hoping for a fresh start – embarking on resolutions with the intent of making this year better than the last. I support everyone who is committed to improvement and I wish them much success. As for me, I could care less […]

For the past eight days, I’ve been battling what seems like a never-ending head cold. Running a company and overcoming illness are not compatible – ask anyone who owns a business. But, one thing is certain… it does offer perspective! Here are three things I learned while I was sick. The world doesn’t end because […]

I'm reading through all of the comments from the past election – before, during, and after – and it reminds me why I rarely say anything about politics. It’s a breeding ground of chaos, especially online. Some of my colleagues had the guts to say what I would never, and I give them credit. It's […]

It’s the heart of the fall season. While most people enjoy pumpkin-flavored everything, I love this season for one reason and that’s football!  I played the game for 13 seasons during high school and college. I love football because it’s about teamwork. It’s truly a game of inches. If you’re a split second too soon […]

Last week, I ended a call with a prospective client who verbally agreed to move forward with our services. Before we hung up, he gave me some feedback on why he wanted to work with #Strella. He said, “Rachel, I love reading your blogs and your posts. You really put yourself out there. I am […]