Category: Opinion

Last week, I ended a call with a prospective client who verbally agreed to move forward with our services. Before we hung up, he gave me some feedback on why he wanted to work with #Strella. He said, “Rachel, I love reading your blogs and your posts. You really put yourself out there. I am […]

I’ve had entrepreneurship on the brain lately, as I work to grow #Strella Social Media in our seventh year.  My executive coach said that some people think that owning a business is a dream come true, but they have no idea how much work is involved. I couldn’t agree more. For businesses trying to grow, […]

We spend most of our day on social media, and as you can imagine, we’ve seen everything.  I thought it would be cathartic to share our top (mainly personal) social media pet peeves. Disclaimer: I share a lot of cat photos, which could be a pet peeve for you! 50 hashtags in a Facebook post […]

I recently read a story about a dispute in a cafe, which was ultimately misleading, creating huge backlash on social media. This didn’t sit well with me.  We have the opportunity to broadcast our messages so we’ve become self-publishers of sort, yet we’re emotional beings, and as such, we post our version of stories. In […]

Two months ago, our biggest client submitted notice due to internal budget cuts. Unfortunately, this was not a new scenario for us. When businesses face financial struggles, the marketing budget is frequently on the chopping block, and social media can be particularly vulnerable. Social media is relationship marketing. It’s a longer-term effort, and when companies […]

There are many ‘oopsies’ that can happen in business - double booking appointments, forgetting about a meeting, putting an extra ‘0’ on the end of a client’s invoice – to name a few. These are all honest mistakes and I’m sure they happen more often than I’d like to believe. Then, there’s just plain stupidity. […]

Every year, people publish predictions about what social media will look like next. Some turn out to be right. Plenty do not. The platforms change. Features come and go. Algorithms shift. New tools emerge, and entire formats can become popular almost overnight. That makes predictions interesting, but not especially useful as a foundation for strategy. […]

It’s hard to believe that I’ve been a part of the #Strella team for 16 months before writing my first post.  Needless to say, it’s time. In case you don’t know me yet, I’m Nathan. Rachel contracts my business to provide services for some of her clients, but I’m also her spouse – a.k.a. her […]

We live in an era of “time poverty” with no end in sight. A recent article in The Economist explained that, for hundreds of years, time has been understood in relation to money.  According to the article, “once hours are financially quantified, people worry more about wasting, saving or using them profitably.” Being connected 24/7 has […]