Category: Opinion

For the past eight days, I’ve been battling what seems like a never-ending head cold. Running a company and overcoming illness are not compatible – ask anyone who owns a business. But, one thing is certain… it does offer perspective! Here are three things I learned while I was sick. The world doesn’t end because […]

I'm reading through all of the comments from the past election – before, during, and after – and it reminds me why I rarely say anything about politics. It’s a breeding ground of chaos, especially online. Some of my colleagues had the guts to say what I would never, and I give them credit. It's […]

It’s the heart of the fall season. While most people enjoy pumpkin-flavored everything, I love this season for one reason and that’s football!  I played the game for 13 seasons during high school and college. I love football because it’s about teamwork. It’s truly a game of inches. If you’re a split second too soon […]

Last week, I ended a call with a prospective client who verbally agreed to move forward with our services. Before we hung up, he gave me some feedback on why he wanted to work with #Strella. He said, “Rachel, I love reading your blogs and your posts. You really put yourself out there. I am […]

I’ve had entrepreneurship on the brain lately, as I work to grow #Strella Social Media in our seventh year.  My executive coach said that some people think that owning a business is a dream come true, but they have no idea how much work is involved. I couldn’t agree more. For businesses trying to grow, […]

As your business grows, so do the requests for your time. People may want to pick your brain, meet for coffee, ask for advice, request an introduction, invite you to an event, or want “just a few minutes” to talk through something. Individually, many of those requests seem harmless. Collectively, they can consume a significant […]

Social media marketing is a dynamic, challenging and ever-changing industry. We’ve seen and experienced a lot of crazy scenarios – both on personal and business social media accounts.  In my last blog, I revealed our list of 12 social media pet peeves. These were mainly personal in nature, but common enough that anyone who uses […]

We spend most of our day on social media, and as you can imagine, we’ve seen everything.  I thought it would be cathartic to share our top (mainly personal) social media pet peeves. Disclaimer: I share a lot of cat photos, which could be a pet peeve for you! 50 hashtags in a Facebook post […]

When it comes to our personal social media accounts, we have several options for how we want to behave.  We can be the troll - always looking for a fight or we can be Suzie Sunshine - letting nothing get us down.  However, presentation counts and it's important to limit negativity especially on business accounts. […]