Category: Opinion

By Rachel Networking sometimes reminds me of dating. In both cases, a mutually beneficial relationship is the goal.  But, like dating, the ways some people look to achieve relationships through networking can be very-off putting. Here are my networking turn-offs: Handing me your business card before introducing yourself. This is like someone asking for your […]

By Amanda Pinterest, an online pin board that allows users to organize and share images, is taking the social media scene storm and many businesses are jumping on the pinboard bandwagon to claim their piece of the action.  Perhaps you’re one of them. Or, maybe you’re hearing a lot about it and you’re trying to […]

By Rachel I recently finished reading Carrie Wilkerson’s book, The Barefoot Executive.  I met Carrie in Dallas last year and was mesmerized by her dynamic speaking presence, which compelled me to buy her book. Here are my top three takeaways: #3 – Obey the “Law of Five”* Carrie advises readers to be disciplined in obeying […]

by Rachel At least once a week, I stumble upon a story of why outsourcing social media doesn’t work. Most recently, it was in a conversation as a response to the blog, “You can’t outsource authenticity.” In a perfect world, business owners would be managing social media for themselves. However, it’s infrequent that this occurs […]

We interviewed Lindsay in February as she was about to kick off her eight-week campaign for the Central PA Leukemia and Lymphoma Society (LLS) Woman of the Year! Well guess what? SHE WON! And, not only did she win, but she also raised the highest amount of money in the history of the campaign – just […]

Yesterday, we gave you a glimpse of what you can do to optimize your website and profiles for search as well as what a directory listing site such as Yellowbook will do for your rankings. Today, we continue the interview with John Webster. We’ll discuss the different blogging platforms, what to look for when hiring […]

By Amanda This week, I start a full-time position at Strella Social Media. I’ve been searching for words of wisdom to pass on… I could tell you that I have a great job, a great boss, and great clients, but then you might stop reading! But, honestly, nothing can do justice to what my experience […]

A few weeks ago, I wrote a series on Social Return on Investment (ROI), which was well-received by our readers. There is almost always someone who will challenge you, though. In this instance, that someone was friend and mentor, Jeffrey Gitomer.  If you are familiar with Jeffrey’s writing, you know he is one to speak […]

By Rachel Have you ever bought an all-in-one machine like a printer/scanner/copier or a washer/dryer combo? My husband and I recently bought a TV/DVD combo for our workout room. I enjoyed watching TV and he enjoyed watching DVD’s while we were on the treadmill. We thought we hit the jackpot.  Unfortunately, the DVD player stopped […]