Pinterest, an online pin board that allows users to organize and share images, is taking the social media scene storm and many businesses are jumping on the pinboard bandwagon to claim their piece of the action. Perhaps you’re one of them. Or, maybe you’re hearing a lot about it and you’re trying to decide if it’s right for you.
We’ve been using Pinterest for Strella Social Media and several of our clients. It’s still too early to tell what the lasting results will be, but we can say our clients gain the most interaction when they ‘pin’ regularly, remain active and engaged, and pin their content. It also helps to follow others and re-pin their content.
Just like other social media channels, consistency is crucial. If you pin something, it can become old news within a day – or even a few hours. Engaging with others on the site is important because you want others to see that you’re interested in what they are pinning, not just pushing your own pins. Pinterest is a great way to drive traffic to your blog or website – simply include a compelling photo with the blog and ‘wa-la.’ We recommended following new people and following others back frequently – the more exposure you receive, the better.
If you’re just starting out on Pinterest, here are a few tips to maximize your presence:
- Create a strong profile
- Use boards to highlight products
- Use boards to highlight other interests related to your brand
- Use pins to drive traffic to website, Facebook, LinkedIn, blog, etc.
- Pin blog content with a keyword-laden message
- Follow, like, re-pin, and interact with others
It's little preliminary to say what the future will hold for Pinterest, but it doesn’t appear to be going away any time soon. Pinterest offers a convenient web-based shopping experience and allows consumers to share ideas. As we pin things, we’re a making a virtual collection. It’s a great source of ideas for special occasions, and gifts. If you can make your business ‘pin-able,’ Pinterest could be the ultimate sharing and shopping site.
Are you using Pinterest for your business? What are your experiences?