Category: Opinion

June 16, 2013
My 5 Commandments of Business

You went into business for a fundamental reason – perhaps to be your own boss, to make more money, to have more flexibility, or maybe you felt you had no other option because of the economy. And, whether you realized it or not, you established your business on a set of core principals or beliefs […]

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May 5, 2013
5 Things That Surprised Me About Being a Social Media Manager

I’m fairly new to the whole social media management scene.  I can update a Facebook status, share a meme, and tweet with the best of them, but believe me when I say, these things are just the tip of the iceberg when it comes to managing social media for various clients.  It involves so much […]

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April 21, 2013
Sometimes Slow and Steady Wins the Business Race

Tonight, I had planned to relax. Having acquired several new management clients in the past few weeks and presented to handful of groups (in addition to the forthcoming presentation this Wednesday at the Business Women’s Forum), I felt like it was time to put my feet up. It is Sunday after all. But, like many of […]

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April 14, 2013
Social Media: The Instant Referral

By Megan Barto You’re leaving a restaurant. They have one of those jars of starlight mints by the cash register.  After just eating a plate of garlic linguine, you of course take one.  You chomp down on it just the wrong way and CRACK!! You crack one of your teeth. What do you do? You’ve been bad, […]

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March 31, 2013
5 Lessons Learned From Customers

Having spent the last few years managing social media for various clients around the globe, I’ve been humbled by what my customers have taught me.  The biggest lesson I’ve learned is that there is a way to work with just about anybody, and it comes down to communication – both in managing expectations and delivering […]

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March 24, 2013
4 Dumb Things We Do to Speakers

As part of the promotions for my new product, The Social Media Jump Start Kit,  I’ve been speaking about various social media topics to regional groups and organizations. Nearly all of the audiences and attendees have been great, and I have really enjoyed their enthusiasm. But, speaking to an audience that’s less than attentive is […]

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March 20, 2013
The Accident That Changed My Life Forever

Around this time last year, I published a blog about an accident that occurred in when I was in college. This blog has received over 1300 unique clicks and continues to be read daily. It’s interesting that the most popular blog on my site is one that was a personal story. While social media is not […]

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March 13, 2013
Email Marketing vs. Blogging

Clients often ask me if they should have a blog and an e-newsletter.  Many times, this question stems from a desire to drop their e-newsletter in favor of a blog or vice versa. For those of you grappling with these same issues, here are some helpful details about both and some advice for choosing the […]

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February 24, 2013
Death, Taxes, and Social Media

By Ric Albano News broke last week that, despite bring in over a billion dollars in profit last year, Facebook owes no taxes for the year 2012. Actually, the company will be getting a refund of close to a half billion dollars. This is due to a provision in the tax law that allows companies […]

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