Category: Opinion

Social media is a buzz-worthy communications tool that is piquing the interest of businesses across the globe.  I’ve worked with dozens of clients and have learned that, in order for the social media hype to successfully meet their expectations, there are some fundamental factors that need to be in place. In fact, these three elements […]

I was recently asked to write a guest blog about content marketing with an emphasis on making content ‘go viral.’  However, I ended up declining simply because “going viral” isn’t a goal I commonly have, especially for my small business clients. Content that “goes viral” may be good for a quick boost, but this content […]

I recently received an email from a friend asking for advice about hiring help.  She, too, is a busy social media manager, and as her business grows, she’s finding it harder to deliver exceptional customer service.  She’s concluded that she needs help, but is unsure where to start. Should she hire an independent contractor?  What […]

This week is National Deaf Awareness Week. Some of you may know that I have a hearing disability, which has affected my life in ways the written word cannot justify. I give credit to those who don’t let their disability prevent them from accomplishing amazing things, including today’s guest blogger, Joyce Edmiston. Joyce is a […]

The emergence of Hubspot has been a critical development in the world of blogging, social media and Search Engine Optimization (SEO). Hubspot has been gaining momentum, labeling itself as an all-in-one inbound marketing solution complete with a system for posting content and keywords that generate leads, and tools that provide metrics to measure the coveted […]

  Ever have those small, detailed tasks that drive you nuts? Imagine being a social media manager! We are inundated with details that absolutely must be error-free.  In an effort to have some fun – and maybe vent just a little – we thought we would write about a few of our top ‘nagging’ tasks! […]

By Dawn Mentzer Many service-based professionals think long and hard about determining their pricing. It’s no walk in the park to take all things into consideration and set rates that are fair both to your clients AND to you. It takes a lot of time and a lot of number crunching to arrive at pricing […]

Many successful business owners advise to offer value – to give away your knowledge and help others in order to build the like/know/trust factor. In fact, Mark Schaefer said in a recent blog, “Even though I give away everything I know about business and marketing, people are still eager to hire me because they value my […]

I have a special place in my heart for entrepreneurs, probably because I am one. I know what it feels like to take a leap of faith to start your own business, and what it feels like to be pulled in a million different directions as you embark on the journey.  I’m blessed to have […]