Category: Opinion

April 14, 2013
Social Media: The Instant Referral

By Megan Barto You’re leaving a restaurant. They have one of those jars of starlight mints by the cash register.  After just eating a plate of garlic linguine, you of course take one.  You chomp down on it just the wrong way and CRACK!! You crack one of your teeth. What do you do? You’ve been bad, […]

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March 31, 2013
5 Lessons Learned From Customers

Having spent the last few years managing social media for various clients around the globe, I’ve been humbled by what my customers have taught me.  The biggest lesson I’ve learned is that there is a way to work with just about anybody, and it comes down to communication – both in managing expectations and delivering […]

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March 24, 2013
4 Dumb Things We Do to Speakers

As part of the promotions for my new product, The Social Media Jump Start Kit,  I’ve been speaking about various social media topics to regional groups and organizations. Nearly all of the audiences and attendees have been great, and I have really enjoyed their enthusiasm. But, speaking to an audience that’s less than attentive is […]

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March 20, 2013
The Accident That Changed My Life Forever

Around this time last year, I published a blog about an accident that occurred in when I was in college. This blog has received over 1300 unique clicks and continues to be read daily. It’s interesting that the most popular blog on my site is one that was a personal story. While social media is not […]

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March 13, 2013
Email Marketing vs. Blogging

Clients often ask me if they should have a blog and an e-newsletter.  Many times, this question stems from a desire to drop their e-newsletter in favor of a blog or vice versa. For those of you grappling with these same issues, here are some helpful details about both and some advice for choosing the […]

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February 24, 2013
Death, Taxes, and Social Media

By Ric Albano News broke last week that, despite bring in over a billion dollars in profit last year, Facebook owes no taxes for the year 2012. Actually, the company will be getting a refund of close to a half billion dollars. This is due to a provision in the tax law that allows companies […]

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February 20, 2013
8 Twitter Best Practices

Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business. For those of you new to Twitter or new to using it for business, […]

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January 23, 2013
Stirring Up a Hornet’s Nest (Literally)

By Ric Albano There’s an amusing little story that I’d tell my kids when they were younger.  Although I did tend to exaggerate or embellish on some of the dramatic details, the core of the story is absolutely true and profoundly relevant to my small business services today. When I was younger, I worked a […]

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January 16, 2013
The Formula for the Master Networker

by Rich Horn Today's guest blog is by my Mastermind group partner, Rich Horn. Rich presented these tips at a recent meeting and I told him he had to share them here!  For those of us that sit behind a computer all day, it can sometimes be intimidating to leave the comfort of our favorite […]

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