Category: News

April 12, 2020
Three Takeaways from Yale’s Science of Well-Being Course

The skinny on the popular ‘Science of Well-Being’ course.

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April 5, 2020
Navigating the New Normal

As I type this, the statistics show over 312,000 confirmed cases of the Coronavirus COVID-19 in the United States.

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March 22, 2020
Ten Observations in the Thick of COVID-19

COVID-19 gets scarier by the minute. It’s hard to believe the amount of change we’ve experienced in one week. Here’s what I’ve observed, so far.

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September 29, 2019
Removing Like Counts from Facebook and Instagram: What Will This Mean?

What will removing the like counts from posts mean for businesses, marketers, and consumers?

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March 3, 2019
The Best and Worst Things about a Career in Social Media

I was recently named an influencer for Social Media Today, which was soon followed by an interview about my social media marketing journey. Like many entrepreneurs, I started my business based on a need in the marketplace. Truthfully, it’s been a rocky road, especially in an ever-changing industry. After nearly a decade, I’m just glad […]

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September 14, 2014
Social Media in Highly Regulated Industries: It’s Complicated!

It’s increasingly evident that social media plays a huge role in today’s business world. Yet, there are a significant amount of highly regulated businesses that are slow to adopt social media because of fear.  There’s a lot of complexity regarding what a business can or cannot do as well as multiple layers of risk involved. […]

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September 7, 2014
Watch Out for Big Brother: Getty Images Strong Arms Unsuspecting Small Businesses

Two weeks ago, one of our clients received a letter from Getty Images requesting $780 for an image used on their website. Getty Images claimed that my client did not purchase the license required for use of the image and thus they were in violation of copyright law. As a small business owner, I would […]

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April 13, 2014
Taking a Personal and Professional Leap of Faith

Risks mean different things to different people. An investor likely equates risk in terms of opportunity; a parent perhaps with danger.  As an entrepreneur, I consider risk compatible with the level of potential reward. As I said in a recent post, risks are tough because the outcome is uncertain.   But I believe risks are necessary […]

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March 17, 2013
The Perfect Tool For Unlocking Twitter’s Potential

Of all the social media channels, Twitter is the most difficult to understand and use, especially for those who are unfamiliar with other popular forms of social media. Words like “hashtag,” “re-tweet” and “handle” can seem like a mysterious foreign language, and the 140-character limit makes using Twitter even more challenging. These factors keep many […]

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