I was recently named an influencer for Social Media Today, which was soon followed by an interview about my social media marketing journey. Like many entrepreneurs, I started my business based on a need in the marketplace. Truthfully, it’s been a rocky road, especially in an ever-changing industry. After nearly a decade, I’m just glad I’m still standing! The interview was cathartic because it allowed...
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It’s increasingly evident that social media plays a huge role in today’s business world. Yet, there are a significant amount of highly regulated businesses that are slow to adopt social media because of fear. There’s a lot of complexity regarding what a business can or cannot do as well as multiple layers of risk involved. Industry-specific legislation and regulatory bodies have guidelines, (some explicit and...
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Two weeks ago, one of our clients received a letter from Getty Images requesting $780 for an image used on their website. Getty Images claimed that my client did not purchase the license required for use of the image and thus they were in violation of copyright law. As a small business owner, I would be confused and a little freaked out by the accusation...
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Risks mean different things to different people. An investor likely equates risk in terms of opportunity; a parent perhaps with danger. As an entrepreneur, I consider risk compatible with the level of potential reward. As I said in a recent post, risks are tough because the outcome is uncertain. But I believe risks are necessary for growth. I also believe that nothing good comes easy....
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Of all the social media channels, Twitter is the most difficult to understand and use, especially for those who are unfamiliar with other popular forms of social media. Words like “hashtag,” “re-tweet” and “handle” can seem like a mysterious foreign language, and the 140-character limit makes using Twitter even more challenging. These factors keep many from using Twitter and leveraging the amazing potential it offers...
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