This June, I celebrate five years in business. And, if I thought owning a business was tough, I had no idea that owning a social media business would be even more difficult. An ever-changing, ever-challenging industry, social media is full of surprises. There are days when I feel like I do more educating than actually running […]
Some of you have heard of Mark Schaefer's Content Shock theory. Put simply, content marketing is such an effective marketing strategy that we've become oversaturated, making it increasingly difficult for businesses to break through the noise. Such was the case in a recent email Mark received from a sporting goods company that reported a startling decrease […]
When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed - so much that it […]
Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’ For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a recent women’s group, I decided […]
The following is a blog by Jim T. Ryan, a journalist, blogger and friend. He just joined the #Strella team last week as a freelancer and business development specialist. Don't sweat, don't sweat, don't sweat, I told myself. It was my first meeting as a social media professional. I haven’t been that nervous since […]
The enormous popularity of social media is paving the way for new and exciting channels to emerge. I’m typically cautious to embrace the ‘new stuff’ until I know that a) the bugs are worked out and b) that it’s more than just a passing fad. Of course, I also want to make sure these new […]
One of our clients recently inquired about the relevance of her website. She said that someone informed her that websites don’t serve the same major purpose they did even a couple of years ago and that social media is replacing websites. This feedback is nothing new. As social media continues to evolve, there’s been speculation […]
My friend and web partner, John Webster, loves to challenge me. In fact, we engage in frequent debates on issues related to marketing and business. John’s a fan of metrics – and he’s very good at using them to show clients how they are achieving the ROI they seek. I thought he would be pleased […]
The emergence of Hubspot has been a critical development in the world of blogging, social media and Search Engine Optimization (SEO). Hubspot has been gaining momentum, labeling itself as an all-in-one inbound marketing solution complete with a system for posting content and keywords that generate leads, and tools that provide metrics to measure the coveted […]
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