Marketing


Will Social Media Replace Websites?

19

Jan 2014

Will Social Media Replace Websites?

One of our clients recently inquired about the relevance of her website.  She said that someone informed her that websites don’t serve the same major purpose they did even a couple of years ago and that social media is replacing websites. This feedback is nothing new.  As social media continues to evolve, there’s been speculation that it will replace websites, email and even the phone...

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Social Selling: Know Your Brand

12

Jan 2014

Social Selling: Know Your Brand

My friend and web partner, John Webster, loves to challenge me. In fact, we engage in frequent debates on issues related to marketing and business.   John’s a fan of metrics – and he’s very good at using them to show clients how they are achieving the ROI they seek. I thought he would be pleased when I recently told him about the high click-through rate...

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Hubspot: ‘All-in-One’ is Fit for Some

18

Aug 2013

Hubspot: ‘All-in-One’ is Fit for Some

The emergence of Hubspot has been a critical development in the world of blogging, social media and Search Engine Optimization (SEO). Hubspot has been gaining momentum, labeling itself as an all-in-one inbound marketing solution complete with a system for posting content and keywords that generate leads, and tools that provide metrics to measure the coveted online return on investment (ROI). But as Hubspot becomes more...

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Social Media to Unite Company and Non-Profit

28

Jul 2013

Social Media to Unite Company and Non-Profit

Folks often ask us how they can add a splash of creativity to their social media efforts to help them meet their goals. Every business is unique and some may require a little more thought than others, but I am excited to share one way we plan to get creative with our client, Puppy Cake. Based in Pittsburgh, Puppy Cake offers natural, healthy treats for dogs. ...

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Email Marketing vs. Blogging

13

Mar 2013

Email Marketing vs. Blogging

Clients often ask me if they should have a blog and an e-newsletter.  Many times, this question stems from a desire to drop their e-newsletter in favor of a blog or vice versa. For those of you grappling with these same issues, here are some helpful details about both and some advice for choosing the best approach for your business.    Blogging Blogging is a...

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