Category: Marketing

August 5, 2012
How to Create a Social Media Strategy

By Rachel Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them.  For a small business with limited resources, it might be difficult […]

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July 8, 2012
Social Media: It’s A Matter Of HOW You Will Engage…Not If You Will Engage!

Every other month, we interview one of our management clients to ask them about their experience in social media. This month, we speak with Sylvia Hepler, owner of Launching Lives, an executive coaching business.  Be sure to check out her blog, Facebook fan page, Twitter handle, YouTube channel, and LinkedIn Company Profile! There are still […]

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June 20, 2012
Explaining the Value of Social Media to a Reluctant Audience

By Rachel I’ve been talking with a prospect for a few months about the possibility of utilizing social media for his local business. At first, he seemed really interested, but each time I speak with him, he has a different reason for hesitating. Most recently, he made the comment that social media might be ‘going […]

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May 20, 2012
Networking Turn-offs!

By Rachel Networking sometimes reminds me of dating. In both cases, a mutually beneficial relationship is the goal.  But, like dating, the ways some people look to achieve relationships through networking can be very-off putting. Here are my networking turn-offs: Handing me your business card before introducing yourself. This is like someone asking for your […]

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May 16, 2012
Simple Steps to Creating a Business Presence on Pinterest

By Amanda Pinterest, an online pin board that allows users to organize and share images, is taking the social media scene storm and many businesses are jumping on the pinboard bandwagon to claim their piece of the action.  Perhaps you’re one of them. Or, maybe you’re hearing a lot about it and you’re trying to […]

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May 13, 2012
“People Talk About Us,” Says Client About the Impact of Social Media

Every so often, we interview one of our management clients to ask them about their experience in social media. Cheryl Garman This month, we spoke with Cheryl Garman, Co-owner of Pazazzz, a unique and fabulous home décor shop located in Central PA. Be sure to check out their new location in the State Street Plaza […]

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May 9, 2012
Review: The Barefoot Executive by Carrie Wilkerson

By Rachel I recently finished reading Carrie Wilkerson’s book, The Barefoot Executive.  I met Carrie in Dallas last year and was mesmerized by her dynamic speaking presence, which compelled me to buy her book. Here are my top three takeaways: #3 – Obey the “Law of Five”* Carrie advises readers to be disciplined in obeying […]

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May 5, 2012
How to Write Good Content

Writing is enjoyable when we’re inspired and motivated. It can also be a chore if we’re out of fresh ideas. I believe the love/hate relationship with writing exists because writing requires both inspiration and perspiration. I’ve found that it’s important to have a balance of both in order to create compelling content on a consistent […]

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May 2, 2012
Are We “Boxed In” on the Social Media Debate?

by Rachel At least once a week, I stumble upon a story of why outsourcing social media doesn’t work. Most recently, it was in a conversation as a response to the blog, “You can’t outsource authenticity.” In a perfect world, business owners would be managing social media for themselves. However, it’s infrequent that this occurs […]

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We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

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Strella Social Media
1412 N. 6th Street
Harrisburg, PA 17102

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