Last week, I talked about why Facebook engagement is more important than ever. Because of Facebook’s EdgeRank system and its attempt to make money, they’ve changed the way content is viewed on the channel, much to the chagrin of business owners trying to leverage the medium ‘free of charge.’ Some of our clients have asked what […]
When you log on to Facebook, you may have noticed that posts at the top of your newsfeed page can sometimes be a few days old. The reason is that Facebook now uses "Top Stories" as the default setting for the newsfeed page. To view posts from your friends and fan pages in the order […]
I often advise clients to create an editorial calendar to help in writing content. In order to start developing the calendar, a business must first decide on two or three short-term goals such as increasing traffic to the website or building brand awareness. Brainstorm Themes Once the goals are established, it’s time to focus on specific […]
by Eric Taylor A Facebook promotion is essentially an offer to your audience in exchange for their contact information. With over a billion active users, Facebook is the perfect place for a promotion, and launching the right type of promotion can definitely bolster your brand. A Facebook promotion offers you a low-cost way to quickly harvest […]
When speaking, I can almost guarantee someone will ask me this question. (In addition to 'how much time should I spend on social media?') And I wish there were an easy answer. If you don’t post often enough, you won’t generate the consistent presence needed to gain a loyal, engaged audience and top of mind awareness. […]
By Rachel A Small Business Owner's Guide to Social Media is finally complete and what a fun ride it's been! As a way to introduce the product, I'm delighted to answer interview questions from Jennifer Grigg. Jennifer purchased my first product, Social Media Manager Profits, in August 2011. Since then, Jennifer has launched her own […]
By Ric Albano I’ve come across a lot of situations with new clients where they are having trouble getting access to their existing source files or getting their current providers to cooperate in many ways. So I’m share three business fundamentals that should be established when starting a website. 1. Establish Ownership. The first and […]
By Rachel Last Wednesday, I spoke to the Chamber Business Women about using Facebook and LinkedIn for business purposes. I left index cards on the table so that that the audience could submit questions. I promised to answer them on my blog, so without further ado… Where should you go to learn how to Tweet? […]
By Rachel Strella One of the biggest debates in the social media management community is whether it’s better to manage social media in-house or outsource these efforts to an experienced third party. I’ve found those who favor keeping social media in-house often believe that only company employees have the necessary knowledge to communicate effectively on […]
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