You went into business for a fundamental reason – perhaps to be your own boss, to make more money, to have more flexibility, or maybe you felt you had no other option because of the economy. And, whether you realized it or not, you established your business on a set of core principals or beliefs […]
Tonight, I had planned to relax. Having acquired several new management clients in the past few weeks and presented to handful of groups (in addition to the forthcoming presentation this Wednesday at the Business Women’s Forum), I felt like it was time to put my feet up. It is Sunday after all. But, like many of […]
By Ric Albano There’s an amusing little story that I’d tell my kids when they were younger. Although I did tend to exaggerate or embellish on some of the dramatic details, the core of the story is absolutely true and profoundly relevant to my small business services today. When I was younger, I worked a […]
Most businesses experience ebb and flow and mine is no exception. I’m happy to say that while we’ve had drastic set-backs, at times, our business continues to grow. After being in business for a few years, I’ve recently been asked by a few colleagues to help refine their business operations. I’ve embraced this opportunity knowing […]
By Rachel Over the years, there have been many instances in which I’ve had multiple meetings with potential clients about their social media presence. After investing many hours in outlining potential strategies in the hopes of landing their business, many prospects have instead taken these suggestions for their own internal use rather than hiring me. […]
Editor’s note: This article was originally published in December 2012 and was updated in September 2026 to reflect what I’ve learned since then. Toward the end of 2012, my business hit a wall. Within two months, I lost six social media management clients and roughly 40 percent of my revenue. Strella Social Media was only […]
by Rachel There has been discussion between Gini Dietrich and Mark Schaefer, which I have been calling, The Great Debate. Essentially, the argument is whether or not social media really levels the playing field. According to Gini, it does because as a business, “no longer do you need millions of dollars to spend on PR […]
By Rachel Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge. I am […]
By Rachel I believe that we really are our own worst enemy, especially those of us who run a business. We’re very hard-working. We believe there is something ‘more’ and we are willing to do what it takes to get there. I am one of them and I interact with dozens like me every day. […]
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