Category: Entrepreneurship

December 9, 2012
Weathering Financial Storms as a Business Owner

By Rachel This past fall was a scary time for us. In two months, we lost six management clients – approximately 40% of our revenue. Each one had different reasons for leaving – personal difficulties, financial woes, expansion of staff to hire in-house social media managers, etc. I wasn’t sure what we were going to […]

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November 14, 2012
The Great Debate: Does Social Media Really Level the Playing Field?

by Rachel There has been discussion between Gini Dietrich and Mark Schaefer, which I have been calling, The Great Debate. Essentially, the argument is whether or not social media really levels the playing field. According to Gini, it does because as a business, “no longer do you need millions of dollars to spend on PR […]

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October 7, 2012
6 Tips to Keep Your Blog Going

By Rachel  Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge. I am […]

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August 15, 2012
Which Type of Business Owner Are You?

By Rachel I believe that we really are our own worst enemy, especially those of us who run a business. We’re very hard-working. We believe there is something ‘more’ and we are willing to do what it takes to get there.  I am one of them and I interact with dozens like me every day. […]

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July 22, 2012
Who’s The Boss?

The following is a guest blog by Mark Griffin of In HIS Name HR. Mark read our blog, “Two Years in Business: The Search for Balance Continues,” and decided he was not going to put his vacation on hold for another minute. I encouraged him to write a guest blog about balance – let it […]

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July 19, 2012
Inspirational Event Walks the Talk

By Amanda Three and a half months, two days, four hours and nine hundred and sixty minutes! That is the length of time I patiently waited to go to the Inspired Women's conference in Pittsburgh, how long the conference lasted, the length of the drive to Pittsburgh and the inspirational minutes I spent learning and […]

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July 3, 2012
Independence Day Has Personal Meaning: A Look Back at Two Years of Business

By Rachel While our nation celebrates its independence, I’m having a “career freedom” celebration of my own.  Around this time two years ago, I took a leap of faith to be my own boss and start my business.  It was the one of the best decisions I’ve ever made and I’ve enjoyed sharing my experiences […]

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July 1, 2012
The Ups & Downs of Supporting A Business-Owning Wife

The following is a guest blog from my husband, Pete Strella. It’s been two years since Rachel began her social media company. As I reflect upon this anniversary, I’m experiencing the same time warp I often feel when looking back on life’s significant milestones. In some ways, it feels like Rachel just started her business […]

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June 17, 2012
Work/Life Balance: Business Owners Weigh In

By Rachel  Earlier this month, I wrote a blog celebrating my second anniversary in business, “Two Years in Business: The Search for Balance Continues.”  It turned out that many readers identified with this blog and some even offered advices for how they find balance.  A few of these responses resonated with me and thought I would […]

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