Category: Entrepreneurship

Last night, my husband and I decided to watch the movie, The Social Network. I’ve seen it before, but my husband had not, so of course, I was fine watching a movie about social media. There’s a scene in the movie that I can’t get out of my head… and it had nothing to do […]

For the past eight days, I’ve been battling what seems like a never-ending head cold. Running a company and overcoming illness are not compatible – ask anyone who owns a business. But, one thing is certain… it does offer perspective! Here are three things I learned while I was sick. The world doesn’t end because […]

When I started my business in 2010, my plan was to help companies set up on their social media sites, establish a social media strategy and provide one-on-one training. I was somewhat surprised to find that my first customer did not have any interest in learning social media. In fact, they asked if they could […]

September 1999.  I was a junior at King’s College in Northeast PA. I was doing what typical college students do – studying, playing football and working part-time for retail company, Wal-Mart. I had to leave the following year to recover from a serious knee injury, but after graduation and a brief stint in PR, I […]

I’ve had entrepreneurship on the brain lately, as I work to grow #Strella Social Media in our seventh year.  My executive coach said that some people think that owning a business is a dream come true, but they have no idea how much work is involved. I couldn’t agree more. For businesses trying to grow, […]

When I celebrated my first year in business, a client congratulated me and then said, “The next ten years will be the most difficult.”  At first, I thought he was just pessimistic and maybe even a little sarcastic. Admittedly, though, the comment always lingered in the back of my head - particularly when times were […]

Two months ago, our biggest client submitted notice due to internal budget cuts. Unfortunately, this was not a new scenario for us. When businesses face financial struggles, the marketing budget is frequently on the chopping block, and social media can be particularly vulnerable. Social media is relationship marketing. It’s a longer-term effort, and when companies […]

It’s hard to believe that I’ve been a part of the #Strella team for 16 months before writing my first post.  Needless to say, it’s time. In case you don’t know me yet, I’m Nathan. Rachel contracts my business to provide services for some of her clients, but I’m also her spouse – a.k.a. her […]

I work from home. And I work with my husband. All day… Every day… Depending on your preferences, this could be a dream job or your worst nightmare. For me, though, I only wish it were that easy to categorize.  Before you think I’m just trying to be funny, allow me to explain. I am […]