We just had our fourth quarter leadership meeting, which serves as a lesson for me to keep my focus. It’s easy to get caught up in the day-to-day of running a business. My biggest takeaway from this meeting is the importance of being crystal clear on your core values. Any time I’ve lost my way, […]
Imagine a regular work afternoon – let’s say it’s about 2:00 pm. If you’re in marketing, you’re likely typing away on the computer – responding to emails, writing content, or planning a promotion for a client. Now, imagine if one of your employees got up from their desk and came back with a glass of […]
This past week was busier than usual. I took a vacation last weekend, and through Monday, so it was catch-up time on Tuesday, followed by the preparation of a huge announcement for my client taking place on Thursday. I knew the second half of the week would be intense and was grateful for the vacation, […]
When asked what I do for a living, my answer is always the same, “I am a stay-at-home mother and I work for a social media company.” Some people want me to elaborate on what it means to work for a social media company, as a stay-at-home mom is self-explanatory. Then there are people that […]
In a post last week, Mark Schaefer questioned if we are reaching the end of the startup era. He argues that conglomerates like Facebook, who have virtually unlimited resources, destroy or acquire meaningful startups. While Mark is specifically speaking of tech businesses, companies like Walmart have been doing this for years – manufacturing a one-stop […]
As a business owner and a multi-account social media manager, I have a myriad of things competing for my attention during the day – with about a quarter deemed urgent and unexpected. It is easy to feel overwhelmed, and there are days I don’t know if I am coming or going. But, I’ve learned a […]
Last January was grim. Our biggest client experienced budget cuts, which didn’t allow them to continue working with us in 2016. We picked up some small clients and a few projects, but nothing that could equate to the loss we suffered. In March, I decided to hire an executive coach to help steer us in […]
Last night, my husband and I decided to watch the movie, The Social Network. I’ve seen it before, but my husband had not, so of course, I was fine watching a movie about social media. There’s a scene in the movie that I can’t get out of my head… and it had nothing to do […]
For the past eight days, I’ve been battling what seems like a never-ending head cold. Running a company and overcoming illness are not compatible – ask anyone who owns a business. But, one thing is certain… it does offer perspective! Here are three things I learned while I was sick. The world doesn’t end because […]
Commitment to Excellence
Communication
Service
Relationships
