I was recently asked to share my business success story for inclusion in an entrepreneurial publication. Entrepreneurship is a topic I have much passion for, but I’m always hesitant to share sure-fire “success”-related advice because anyone who walks the path of entrepreneurship knows that success has ebb and flow moments—akin to a wave crashing over […]
As a small business owner and from working with small business owners, I’ve found that most of us share a common challenge: Finding time to work “on” our companies rather than just “in” them. Entrepreneurs that lead small companies wear many hats—operations, sales, marketing, and so on. When anything goes awry in any aspect of […]
Have you seen those Farmers Insurance TV commercials that end with, “We know a thing or two because we’ve seen a thing or two?” I love that tagline, and it is fitting for describing my team's experience in working in the social media industry. Indeed, we have “seen a thing or two” when helping clients […]
Nearly every client we work with has one thing in common: Before they worked with us, they lacked consistency with their social media efforts. They get busy and push social media marketing to the bottom of the to-do list – sometimes, to a point of no return. I see this frequently with those who have […]
Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word. Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask […]
A week or so ago, a client we have worked with in the past sent me a link to an article that he thought I’d find interesting. It revisits the conundrum I recently addressed in another #Strella blog post, How Long Should a Blog Post Be?—which, incidentally, was inspired by an inquiry from the same […]
I’ve been doing a lot of thinking about my eight-year trajectory as a business owner. There’s so much I didn’t know before I took the leap to run my own show – and I’m still learning. Whether you’re currently a business owner or you’re considering striking it out on your own, there’s always a lesson. […]
I recently tried to connect two members of my community in hopes they could collaborate. One informed me the other was a competitor and did not wish to connect. My initial reaction was embarrassment. I was trying to be helpful, but I hadn’t considered that they would be competitors. While they served the same industry, […]
How many times have you had a seemingly great prospective customer in the cusp, yet they did not convert? We’ve analyzed this puzzle dozens of times. While there are some challenges unique to our industry, most are specific to service-based businesses. How do you turn prospects into clients? I’ve found the answer is more complicated […]
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