Category: Business Advice

What will removing the like counts from posts mean for businesses, marketers, and consumers?

If you run a business, you are familiar with the tumultuous ride. If you can relate, read on…

The top three takeaways as you consider the best social media sites for your business.

Pixsy’s “Unauthorized Use” claim is another way to extort small businesses.

A series of questions to consider if you’re looking to cultivate an engaged online community.

Business lessons from an unlikely source.

Why communication breakdown occurs.

How to set and measure social media goals that generate leads.

When we receive inquiries from organizations, we ask them about their goals for social media. Most tell us their goal is to increase sales. We then talk with them about the difference between a goal and an outcome - money is an outcome, not a goal. Experience has shown that a more realistic goal for […]