Dealing with the unexpected is never easy. However, it can be less daunting when you’ve accepted that unanticipated circumstances will arise, and you establish strategies for working through them. In the eight years since I founded Strella Social Media, I’ve experienced an array of unexpected situations that had the potential to thwart my productivity, squash […]
I have never met an entrepreneur who has launched a business without intending to succeed at it. I suspect you haven’t either. Starting a business is more than “just business:” it’s personal, too. As business owners, we often look at our company’s ascent (or lack of) to profitability and popularity as a direct reflection of […]
You’ll find no shortage of tips online about what it takes to succeed in business. Much of what’s out there is sound guidance, but not everything you see or hear will put you on the path to success. Unfortunately, it’s not always easy to determine what is the product of genuine entrepreneurial wisdom and what […]
I was recently asked to share my business success story for inclusion in an entrepreneurial publication. Entrepreneurship is a topic I have much passion for, but I’m always hesitant to share sure-fire “success”-related advice because anyone who walks the path of entrepreneurship knows that success has ebb and flow moments—akin to a wave crashing over […]
As a small business owner and from working with small business owners, I’ve found that most of us share a common challenge: Finding time to work “on” our companies rather than just “in” them. Entrepreneurs that lead small companies wear many hats—operations, sales, marketing, and so on. When anything goes awry in any aspect of […]
Have you seen those Farmers Insurance TV commercials that end with, “We know a thing or two because we’ve seen a thing or two?” I love that tagline, and it is fitting for describing my team's experience in working in the social media industry. Indeed, we have “seen a thing or two” when helping clients […]
Nearly every client we work with has one thing in common: Before they worked with us, they lacked consistency with their social media efforts. They get busy and push social media marketing to the bottom of the to-do list – sometimes, to a point of no return. I see this frequently with those who have […]
Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word. Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask […]
A week or so ago, a client we have worked with in the past sent me a link to an article that he thought I’d find interesting. It revisits the conundrum I recently addressed in another #Strella blog post, How Long Should a Blog Post Be?—which, incidentally, was inspired by an inquiry from the same […]
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