By Matthew Hannaford, Business Development Manager for Strella Social Media Twitter is a great place to meet people and interact with consumers, friends, co-workers, and colleagues. However, the reason many businesses are on Twitter, and social media as a whole, is ultimately to drive consumers to a product or service. There are countless strategies that […]

In any given day, I receive dozens of questions about social media. Here are answers to four questions I’ve been asked in the last few weeks: Question #1: I was having a conversation with someone today about whether or not it’s important to acquire friends and likes or if having likes only is most effective. […]

 By Matt Hannaford, Business Development Manager  Is social media worth the time? What does a social media manager even do? These are two of the questions that I get when I tell people that I am a social media manager. Here are my answers: More than you can even imagine and it depends on the […]

The past five months of my life have been a roller coaster ride … and not because I’ve been on any trips to the amusement park. I’m referring to the late nights I’ve put in to create a product that helps train social media managers. Michele Scism and I have partnered on a joint venture […]

While the various social media networks have their own unique characteristics, the principles for proper etiquette remain the same whether you are using Myspace, Facebook, Twitter, LinkedIn or Google+. And while social media may seem like a far cry from a formal banquet hall, many of the same etiquette rules apply. A good example is […]

Last night, I had a one-year in business party! I invited my clients, attendees from my launch party last year, and a few friends. Thank you to everyone who celebrated with me. My husband wrote a speech that brought me to tears. It was such a hit, I decided to include it here. Thank you, […]

I've been watching a show on Palladia called “Madonna: Truth or Dare,” - a documentary of her Blond Ambition Tour in 1990. The piece is filmed entirely in black and white, except for clips during her concerts. (The timing is fitting, as this Wednesday marks the 28th anniversary of the release of her self-titled album). According to […]

This month, I celebrate one year in business.  For many at this stage, this is just the beginning of caffeine-ridden days, constant chaos, and a never-ending cycle to stay afloat. For me, however, I have decided those days are gone. You might think it’s because I am tired, which certainly is a factor. However, if […]

As a small business owner, you might wonder about the hype with FourSquare and whether you should be taking advantage of yet another social networking opportunity. With 750 million Facebook users and only 10 million FourSquare users, some may immediately disqualify FourSquare as a medium for reaching the masses. However, FourSquare is a combination-type social […]