When I consult with new clients, they often have a surprising revelation about social media: it’s not magic! A successful social media presence requires time, energy, and creativity.  I hate to be a buzz kill, but social media is not a silver bullet. Just because it’s the new thing that everyone is talking about, does […]

The following is a guest post by Kathy Snavely (with edits by Matt Hannaford). They've written a summary from Mark Schaefer’s Keynote Address at Social Media at Work, hosted by the Harrisburg Social Media Club on October 19 at the Hilton Harrisburg What a privilege it was for me to watch others figure out how awesome Schaefer […]

I’ll be the first to admit the Twitter wasn’t always my cup of tea. Like a lot of people, Twitter left me more confused and overwhelmed than engaged.                      Most of the big players in social media use Twitter so heavily that I was determined to figure out its mojo.  Last month I purchased Jeffrey Gitomer’s […]

Remember in grade school when it was said that a boy who picked on the girl did it because he really liked her? The same might be true in the social media world… maybe the best form of flattery. Do you know a social media heckler? Heckler Profile Type 1: You know ‘that person’ who […]

I often have clients that need advice about separating their personal and business contacts, especially on Facebook. However, I also advise against a big ‘separation.’ While I understand the need for privacy, I’m also an advocate for getting to know people.  It’s that human connection that allows people to get to know you, like you, […]

Every day, I talk with business owners who do not understand social media. They do not know what it is or how it works. I hope this blog will help to debunk some of the top social media misconceptions. Ok, ok, I’ll set up the page! Just because you have a Facebook page, does not […]

Big businesses often have money, power, and confidence in numbers.  But don’t think that leaves small businesses in the dust. There is a window of opportunity for small businesses, but it won’t be here forever. That opportunity is on social media and you can grab it by being YOU! I’m a huge proponent of personalizing […]

By Amanda Harrison, Marketing Manager One-hundred and eighty hours is a long time. But, for my internship at Strella Social Media, I can hardly believe it’s over already! Only five short weeks ago, I started my internship at Strella Social Media and the finish line has arrived! It took me a while to find an […]

Those of us who own a business understand how hard it is take time off. But, it’s important to take time away from your work for the reasons listed in both of these stories, "Lessons learned in business: take a break," and “3 days and 3 takeaways.” How quickly I forget. As I was agonizing over writing […]