This morning, I spoke to a group of HACC students. The students were ambassadors for the campus and they help to lead the rest of student body.  It was an honor to talk to such a gifted group of individuals. I decided to keep the presentation brief and focus on answering their specific social media […]

Are you still confused about social media? Maybe you know you need to get in the game, but you’re not sure where to start. Or perhaps you’ve established yourself on some networks, but have not been able to keep up with them consistently. I often find business owners have great intentions, but many simply do […]

While most are thankful during a holiday like Thanksgiving or Christmas, I am thankful on Veteran’s Day. My Dad, a disabled Army veteran, is my hero. He believes in our country and he was willing to die to defend it. The military honor instilled in him carried over to our family life. We had only […]

By Pete Strella Throughout Pennsylvania and possibly the entire country, parents and caretakers are having difficult conversations with any child or young adult who ever had any contact with The Second Mile, the charity founded by former Penn State football coach and alleged pedophile Jerry Sandusky. Could you imagine asking your child if he or […]

After months of hard work, Michele Scism and I have released our long-awaited program Social Media Manager Profits (SMMP). We decided to create a program that would not only equip potential social media managers with the skills they need to create a profitable at-home business, but also provide the foundation to help them attract, attain, and retain clients. […]

When I consult with new clients, they often have a surprising revelation about social media: it’s not magic! A successful social media presence requires time, energy, and creativity.  I hate to be a buzz kill, but social media is not a silver bullet. Just because it’s the new thing that everyone is talking about, does […]

The following is a guest post by Kathy Snavely (with edits by Matt Hannaford). They've written a summary from Mark Schaefer’s Keynote Address at Social Media at Work, hosted by the Harrisburg Social Media Club on October 19 at the Hilton Harrisburg What a privilege it was for me to watch others figure out how awesome Schaefer […]

I’ll be the first to admit the Twitter wasn’t always my cup of tea. Like a lot of people, Twitter left me more confused and overwhelmed than engaged.                      Most of the big players in social media use Twitter so heavily that I was determined to figure out its mojo.  Last month I purchased Jeffrey Gitomer’s […]

Remember in grade school when it was said that a boy who picked on the girl did it because he really liked her? The same might be true in the social media world… maybe the best form of flattery. Do you know a social media heckler? Heckler Profile Type 1: You know ‘that person’ who […]