One Page Guide to Twitter Terminology Twitter handle – Think of your "handle" as Twitter’s version of an email address or website URL, but instead of @something.com or www, there is an "@" symbol before your Twitter username. For example, my Twitter handle is @RachelStrella Follower – On Twitter, you don’t "friend" someone or "like" […]

Once again, Central PA Webster is in transition! This time, we’ve decided to make a big splash and change the name of the business to Strella Social Media! To find out why we decided to make the switch, click here to watch a YouTube video or read below! Why Strella Social Media? I wanted a […]

This was my first full year in business and I’ve certainly learned a lot. Here are my top takeaways of the year, which I’m sharing in hopes that they may be helpful to other business owners. 11. We can do more collectively than by ourselves. One of the great things about social media is the […]

by Strella Social Media staff Amanda Harrison, Marketing Manager: My favorite Christmas memory is putting on our Christmas sweaters and going to Christmas Candy Lane to see Santa. We would always go to Hershey Chocolate World first and get the biggest chocolate bar my parents would allow. Then we would go into Christmas Candy Lane, […]

The last time Tim McDonald and I collaborated together, we wrote “Social Media Manager vs. Community Manager,” which received a lot of attention. We knew we had to work together again and this time focus on an important issue for small business owners: when it’s time to hire help with social media efforts. Find out […]

This week, I met with an amazing person who gave me some invaluable business advice. You know the first thing I did when I received it? I told my team. My 'team' consists of my staff, contractors, a few mentors and - my husband! Of course, their reaction to the advice was all over the map. […]

This is a question I often receive during group presentations. And the answer to this question spans the globe. Here are just a few of the takes that those in the social media field have on this topic. In the past few weeks, I’ve seen blogs touting the 18-minute social media strategy and the 20-minute […]

The following is a guest post by Beverly Reider, of Medical Revenue Solutions. Nine months ago, I was laid off.  I saw it coming.  My employer was more worried about how I was going to move on than I was; after all…I am a survivor and I welcome change into my life. I took the […]

Pricing is one the most difficult things for a service-based business owner, especially when it comes to social media management. There is a fine line between getting paid what you’re worth and losing business because prices are ‘too high.’  There isn’t much precedent for social media pricing because the media are so new. It also […]