By Rachel Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them.  For a small business with limited resources, it might be difficult […]

The following is a guest post by SEO partner and friend, John Webster. Like it or not, a college degree does not offer the same advantage it once did. I am one of the lucky ones.  I finished my college education in 1992. That simple accomplishment opened doors and helped me land my first job […]

The following is a guest blog by Mark Griffin of In HIS Name HR. Mark read our blog, “Two Years in Business: The Search for Balance Continues,” and decided he was not going to put his vacation on hold for another minute. I encouraged him to write a guest blog about balance – let it […]

By Amanda Three and a half months, two days, four hours and nine hundred and sixty minutes! That is the length of time I patiently waited to go to the Inspired Women's conference in Pittsburgh, how long the conference lasted, the length of the drive to Pittsburgh and the inspirational minutes I spent learning and […]

By Rachel I have been lying to you. Not a complete fib but a little piece of my personality has been withheld and it has been my own doing. For the past two years, my husband has encouraged me to be positive in my brand. And there is a lot to be said about positivity. […]

By Amanda  Details, details and more details! This is my life as a mother and as a social media manager. Each day, I have two 'to-do' lists to keep track of - the things at the office that need to get done and the things at home that need to get done. I keep a list of […]

Every other month, we interview one of our management clients to ask them about their experience in social media. This month, we speak with Sylvia Hepler, owner of Launching Lives, an executive coaching business.  Be sure to check out her blog, Facebook fan page, Twitter handle, YouTube channel, and LinkedIn Company Profile! There are still […]

By Rachel While our nation celebrates its independence, I’m having a “career freedom” celebration of my own.  Around this time two years ago, I took a leap of faith to be my own boss and start my business.  It was the one of the best decisions I’ve ever made and I’ve enjoyed sharing my experiences […]

The following is a guest blog from my husband, Pete Strella. It’s been two years since Rachel began her social media company. As I reflect upon this anniversary, I’m experiencing the same time warp I often feel when looking back on life’s significant milestones. In some ways, it feels like Rachel just started her business […]