By Rachel Recently, Mark Shaefer wrote a blog entitled, “How the physics of social media could kill your marketing strategy.”  He states that while the amount of available information continues to grow exponentially, our capacity to process it all remains the same. At the same time, the glut of content available on the internet and […]

By Rachel I’m happy I’ve decided to develop a product, but it can be difficult to find the time to work on it. I set a goal of devoting an hour a day to development, but I know I need to get some things off my plate in order to do that. I took a […]

By Rachel On Thursday, I hosted a workshop called “Brand Your Business with YouTube.” The workshop was an introduction to the medium, leading up to the filming of clips for the attendees. I’ve never held a workshop like this before, so I wasn’t sure how well it would be received. Incidentally, all post-workshop feedback has […]

by Rachel I am about to do something I said I would never do again. And why not?  In 1980, the Eagles said the day they became a band again would be the day hell freezes over. Look how that turned out! Last year at this time, I swore I would never create a product […]

By Ric Albano I’ve come across a lot of situations with new clients where they are having trouble getting access to their existing source files or getting their current providers to cooperate in many ways.  So I’m share three business fundamentals that should be established when starting a website. 1. Establish Ownership. The first and […]

By Rachel I believe that we really are our own worst enemy, especially those of us who run a business. We’re very hard-working. We believe there is something ‘more’ and we are willing to do what it takes to get there.  I am one of them and I interact with dozens like me every day. […]

This summer, the USA Network is running a limited series event called Political Animals.  When I was in college I really enjoyed the television series The West Wing and this show reminds me of that witty, behind-the-scenes view of the White House. One of the main characters (or political animals) is a newspaper journalist for […]

By Amanda I had heard about this book from several of my colleagues over the past couple of months and after reading The Happiness Project, I can definitely see what all the fuss is about! Author Gretchen Rubin and writes about how she wanted to be happier in her life.  She spent a year working […]

By Rachel  If you’re like me, you might be intimidated by YouTube.  While it’s easy to use and fun to watch videos, the thought of making a video can be a bit overwhelming. Maybe you’re camera shy or maybe you don’t know what to say. For me, I tend to be self-conscious and nitpick at […]