Some business owners are polarized when it comes to the success of social media marketing efforts. Some swear by it while others say it just doesn’t accomplish much of anything. It’s been our experience that those businesses who struggle with social media ROI are not leveraging it correctly. We’ve developed this list of common social […]

I’m often asked to give quick social media advice or little nuggets of wisdom to pass onto the small business community. I am happy to do it because I have a lot to say about the dynamic and confusing world of social media. I decided to pull these ‘rules of thumb’ into one post, as […]

September 1999.  I was a junior at King’s College in Northeast PA. I was doing what typical college students do – studying, playing football and working part-time for retail company, Wal-Mart. I had to leave the following year to recover from a serious knee injury, but after graduation and a brief stint in PR, I […]

The summer Olympic Games in full swing in Rio. And, while I don’t have a keen interest in watching, I do find it fascinating how these athletes prepare for the games. In fact, I think there’s something we can all learn from their discipline. Consider the phrase, “life is a game.” While it’s overused, I think […]

People don’t buy what you do, they buy why you do it. That’s the message of Simon Sinek’s Ted Talk, How Great Leaders Inspire Action. It's a brilliant concept, yet few companies actually embrace it. Business focus is spent on product features or user benefits, rather than sharing what's really important: what they believe and why. […]

Social media is no longer the new kid in town, but for businesses trying to navigate it for the first time – or even keep up with this ever-changing beast – it can be overwhelming. I’ve heard some funny things over the years, and I thought it would be entertaining to share a few of […]

It’s funny what people ask, and sometimes offer, a service-based business. I’ve made it a goal to educate our clients and prospects on the reality of social media marketing for business – and this post is no exception.  Here are five things I hope to never hear from prospective customers again! Can I pay you […]

I’ve been a huge advocate for Facebook advertising. These are inexpensive online marketing tools for small business owners and the platform continues to create more sophisticated features. My favorite is not new, but it is high quality – the custom audiences.  Custom audiences have a few ways to target users, but, for those trying it […]

I’ve had entrepreneurship on the brain lately, as I work to grow #Strella Social Media in our seventh year.  My executive coach said that some people think that owning a business is a dream come true, but they have no idea how much work is involved. I couldn’t agree more. For businesses trying to grow, […]