Last week, I was contacted by a prospect searching for a social media manager for his start-up business. He informed me that he’s been working with a company for a few weeks, but was not happy with the strategy they formulated. I asked him if he could share any details on the strategy they created […]

I've kept my blog going consistently for over three years and I'm proud to say that it's not only been the best source of leads for my business, but it's also been the one thing I enjoy doing every week regardless of what else I have on my plate. Lately, however, I've found myself struggling […]

This past week, I had six calls with prospective clients – all small business owners looking to capitalize on the on the tremendous opportunities of the social sphere. Typically, having this many leads would be extraordinary. But I’ve sometimes found it to be deflating. And here’s why…. Many believe that if they invest xx dollars […]

Over the past few weeks, I’ve had the opportunity to spend time with two children – a three-year old girl and a five-year old boy. It’s amazing how much perspective they’ve provided me, especially the oldest. In fact, he’s inspired me to write this post on five lessons learned from him. Simplification. Adults – particularly […]

Are you using social media only to find that the leads aren’t pouring in like you anticipated? The fact is, there are a myriad of factors that could be at play. While social media is a great communications tool for businesses, it can’t cure a bad website, poor business operations or misguided marketing. Social media […]

For those of you who have not had a chance to learn of my recent journey, here’s the scoop:  In April, I moved to Norristown, which is outside of Philadelphia.  This move was personal and professional as I’ve left behind my lifelong home and all that came with it including my spouse, my family and […]

This past Saturday marked six weeks since I’ve embarked on a journey that included moving two hours away from my home in Harrisburg – and to be on my own for the first time in my life. I’ve left behind my spouse, my family and my friends. I had a seemingly happy life in Harrisburg. […]

Over the past few months, we’ve had some client turnover due to a real or perceived lack of Return on Investment (ROI) from social media. For many businesses, ROI continues to be the “white whale” of social media and the failure to achieve it can be frustrating; kind of like attending several networking events without […]

You’ve likely heard of the term ‘six degrees of separation,’ which simply means that we are connected to anyone and everyone in the world, by way of introduction, within six steps or less. Social media has taken this theory a step further with studies showing between three and five degrees of separation by users of […]