Social media platforms, as effective as they are at keeping people connected and giving brands a way to build awareness and trust, sometimes (too often) become hostile environments. People vent and launch virtual attacks against one another when they don’t share the same views. From religion to sexuality to sports to politics to just about […]

With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that […]

As the unemployment rate continues to decline, individuals are finding that they hold the power in the workplace. As a result, they have the freedom to seek out opportunities that will most favorably affect them professionally and personally—whether through a bigger paycheck, better benefits, or more flexibility. As a business owner, company executive, or manager, […]

Working as a social media strategist for the past eight years has given me an opportunity to work with many clients that take social media seriously and have put processes in place to facilitate success. It has also given me ample occasion to deal with businesses that fail to acknowledge that social media marketing requires […]

Since I launched my business nearly ten years ago, the level of service that my company offers has evolved. I, too, have evolved. With nearly a decade of experience behind me in my business, I felt that my personal brand image was no longer in sync with the professional I have become. I’ve worked hard […]

My time is not my own. Something I’ve said frequently, lately, almost to the point where it sounds like an excuse. It’s impossible to truly express what this means because I, myself, thought this was an excuse from others who told me the same over the years. Any business owner knows that time is not […]

Recently, I was interviewed by Barry Moltz for Business Insanity Talk Radio, which airs on AM560 WIND The Answer and the Blog Talk Radio Network. In just six and half minutes, I discuss: - How small businesses can get started with a social media strategy - Refining options for audience targeting - Common mistakes small […]

Dealing with the unexpected is never easy. However, it can be less daunting when you’ve accepted that unanticipated circumstances will arise, and you establish strategies for working through them. In the eight years since I founded Strella Social Media, I’ve experienced an array of unexpected situations that had the potential to thwart my productivity, squash […]

I have never met an entrepreneur who has launched a business without intending to succeed at it. I suspect you haven’t either. Starting a business is more than “just business:” it’s personal, too. As business owners, we often look at our company’s ascent (or lack of) to profitability and popularity as a direct reflection of […]