Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word.  Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask […]

A week or so ago, a client we have worked with in the past sent me a link to an article that he thought I’d find interesting. It revisits the conundrum I recently addressed in another #Strella blog post, How Long Should a Blog Post Be?—which, incidentally, was inspired by an inquiry from the same […]

I’ve been doing a lot of thinking about my eight-year trajectory as a business owner. There’s so much I didn’t know before I took the leap to run my own show – and I’m still learning. Whether you’re currently a business owner or you’re considering striking it out on your own, there’s always a lesson. […]

I recently tried to connect two members of my community in hopes they could collaborate. One informed me the other was a competitor and did not wish to connect. My initial reaction was embarrassment. I was trying to be helpful, but I hadn’t considered that they would be competitors. While they served the same industry, […]

How many times have you had a seemingly great prospective customer in the cusp, yet they did not convert? We’ve analyzed this puzzle dozens of times. While there are some challenges unique to our industry, most are specific to service-based businesses. How do you turn prospects into clients? I’ve found the answer is more complicated […]

Last month, my husband and I took a much-needed vacation to Jamaica. We stayed at a Sandals Resort in Montego Bay. Prior to leaving, we saw a myriad of ads for the resort, and they were full of the same thing: a couple in their 20s with six-pack abs and a rockin’ tan. I laugh […]

It's hard to find encouragement for obstacles that occur in life. Simply put, not everything is roses. Sometimes, sh*t just happens. We all face crappy stuff. The car won’t start, we overslept, caught a cold, tripped on the steps… you name it. As a business owner, I encounter dozens of shi**y things all day. Clients […]

My executive coach said recently, “if you don’t have a website you don’t have a business.” I agree, but I would take that a step further to add, “if you don’t have a good website, you don’t have a business.” It’s my goal with this post to define good, because not all websites and web […]

I often advocate the avoidance of controversial topics on social media.  Bar rules apply – no politics, no religion. There are times I think no sports could be added to this list. It’s crazy to consider, given that bars are where many congregate to watch games. Don’t worry. I’m not lobbying for this anytime, soon. […]