Today, I’m heading to Brigham Young University Broadcasting (BYUB) in Provo, Utah to attend meetings with their marketing team about social media for next year. We currently manage two shows under their umbrella – Relative Race and Tricked. While I plan to discuss the work we’ve done for the shows, what I really want to emphasize is the importance of relationships. It’s one of our company core values, and rightly so…. We work in relationship marketing!
I’ll tell you about my trip next week. Meanwhile, check out this short video that shares some history of my ‘why’ of relationships.