Businesses often ask us about Search Engine Optimization (SEO), which is one of the services we offer at Strella Social Media. We’re pleased to interview website developer and SEO partner, John Webster, to offer insight into SEO and how it fits into the bigger online marketing picture.
A good number of businesses are embracing Yellowbook and Superpages online directory listings as part of their SEO program. Are these listings credible?
A year ago, I would have said ‘absolutely not,’ but I am finding that these sites are starting to rank really well. It now creates a two-click to engage instead of a one-click to engage. My advice would be to take the cheapest package you can get, just to keep a listing there. Think of it as another directory you are listing yourself in.
It does nothing for the SEO on YOUR websites. It’s no different than having your business listed in Yelp, Google local, or any other business directory.
If your goal is to monopolize the top five ranks on Google, there is a good chance, using Yellowbook will help will rank in the top five. I’m not a big fan of Yellowbook, but it does work in this respect.
YellowBook, Superpages, they are all the same. They are directories NOT content creators. Internet marketing companies, SEO companies - they are plain and simple directories. I am not a fan because they try to sell themselves as the former. The sales force is out upselling the listings to include services which are outside their sweet spot, which is curating information.
How much weight should a business put into social profiles as part of the Google search? Any tips for optimizing them?
You want to make sure your website and social profile keywords align. Be sure your public profiles are keyword-laden.
Can you name a few things that a business can do to organically increase search rankings without having to pay a professional?
First and foremost, get your business on Google local. As for the others:
- Blog, at a minimum, every 14 days
- Write keyword-heavy content
- Find people to partner with you and share links to your site
- Publish posts on popular websites
Stay tuned tomorrow for Part II!