Reason #1: Social media hasn’t been around long enough for anyone to be considered an expert, especially me. Social media is one of the fastest growing and ever-changing industries we’ve seen to date. Who can keep up with it? I certainly do not have 25 years of experience in social media or even a fraction of that.
Reason #2: I don’t have a doctorate in “social media” nor does anyone else. There is talk of social media universities and PhD‘s but, like Reason #1, social media hasn’t been around enough years required of an appropriate designation. More importantly, just about anyone can start a social media business and call themselves a “guru” without any knowledge of what they are doing. When I started my business, I had knowledge of building a community from a previous job as well as a communications degree and a few years of marketing experience, but that certainly doesn’t make me an expert.
Reason #3: Social media is constantly changing. Just when I knew all there was to know about Facebook “like” pages, Facebook changed AGAIN! There has not been enough consistent data to accurately measure the effect of social media over a long period of time. We do know it works, for some businesses, if done correctly… but that’s about it! I can’t guarantee a business anything concrete, simply because it could change tomorrow.
Here’s what I can do. I can evaluate your business goals and challenges and determine a social media strategy or management plan that will enhance your current traditional (and non-traditional) efforts. I will work to engage your fans and followers by offering them more than static sales messages. I will use social media to drive traffic to your website or blog. I will work to build a community around your brand. And, I can offer exceptional customer service and follow-up, access to a human being 24/7, and someone who work tirelessly to represent your business and your brand online while conveying a message of value to your audience, potential customers, and current customers.
Call me a social media consultant, manager or strategist. Whatever you do don’t call me an expert or a guru!