Galli Gripes


Galli Gripes: Dude, Where’s My Lead?

26

Mar 2017

Galli Gripes: Dude, Where’s My Lead?

I recently accepted a promotion to Director, Client Acquisition for #Strella. I’m honored, but already I have a gripe… leads! At #Strella, we’ve taken the time to streamline our business development process to pre-qualify potential clients and help them navigate their social media partnership with our company. I’m thrilled when they understand how we can help them achieve their goals and when they are positioned...

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Galli Gripes: Four Years, Five New Surprises

26

Feb 2017

Galli Gripes: Four Years, Five New Surprises

In a few short weeks, I will celebrate my fourth anniversary with #Strella Social Media.  Sometimes it feels like it has been every bit of those four years, and sometimes it feels like I’ve been in the game for a short period of time. Marc Anthony said, “if you do what you love, you’ll never work a day in your life.”  In my working life,...

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Galli Gripes: To Make Social Media Work, Your Website Cannot Suck

15

Jan 2017

Galli Gripes: To Make Social Media Work, Your Website Cannot Suck

If I’ve said it once, I’ve said it a thousand times; social media is a marathon, not a sprint.  However, pursuing social media without a good website is like training for the Boston Marathon wearing flip flops.  You may be able to run for a little while, but soon enough, everything is going to fall apart.  If you want social media to work for you,...

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Galli Gripes: Losing a client isn’t always a loss

25

Sep 2016

Galli Gripes: Losing a client isn’t always a loss

Those who know me can attest that I’m not shy about sharing my feelings on certain topics. But, I realize, in social media, sometimes you have to. And our clients are no exception. We are often forced to swallow our pride, pretend that we’re in a great mood, and perform the ridiculous circus tricks that they request. Occasionally, it’s a learning experience and we actually...

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