During this past week, we’ve been evaluating social media ROI. First, we discussed why social media ROI is such a fuzzy topic. A few days later, we highlighted experts’ definitions of ROI. Today is the final blog in the series as we define ROI as we see it – including
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Customer Service
Steps to Achieving Social Media ROI
Strella Social Media - Mar 11, 2012 - ROI, social media central pa, Social Media ROI, Social Strategy, strella, strella social media - 1 Comments
Thanks for nothing, Facebook!
Strella Social Media - Feb 23, 2012 - brand management, customer service, Facebook, online reputation management, rachel strella, social media, social media central pa, social media harrisburg, social media management, strella - 6 Comments
I find it ironic that – Facebook – the most popular social platform for building relationships – has the absolute worst customer service. Their service is even worse than Comcast and I didn’t think that was possible. Over the past few months, I’ve received notifications that I’ve been banned from
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Social Media & The Consumer: How to Handle Negative Feedback
Strella Social Media - Feb 08, 2012 - brand management, consumer control, handling negative feedback, online reputation management, rachel strella, social media, social media central pa, social media fear, social media harrisburg, social media management, strella - 4 Comments
There are a number of businesses that are still not embracing social media. They say things like, “We’ll get to it someday,” while others are simply skeptical of the emerging technology. But, if I had to choose one core reason why some businesses are not embracing social media, I would
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Social Media “Ah-Ha’s”
Strella Social Media - Nov 07, 2011 - marketing, rachel strella, social media, social media harrisburg, social media manager, strella, strella social media - No Comments
When I consult with new clients, they often have a surprising revelation about social media: it’s not magic! A successful social media presence requires time, energy, and creativity. I hate to be a buzz kill, but social media is not a silver bullet. Just because it’s the new thing that
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Why Tweet?
Strella Social Media - Sep 25, 2011 - customer service, Facebook vs. Twitter, matt hannaford, online marketing, real-time, social media, social media advice, social media for business, social media in Central PA, strella social media, tweet, Twitter - 1 Comments
“Why should I be on Twitter? No one cares what I’m doing and I don’t care what they are doing.” This is the most common answer for people who aren’t currently using the social media platform when asked about it. That’s the easy answer, but let’s dig a little deeper
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