Customer Service

How to Know When It’s Time to Fire a Client

Rachel Strella  -  Nov 24, 2013  -  , , ,  -  20 Comments
I debated whether or not to write this blog. My husband, and in-house PR expert, heard the title and feared I would air my dirty laundry. I assured him that’s not the case. Truthfully, the reason I chose this topic is not to call out anyone or to express residual

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Social Media for Customer Service: Local Pizza Place Responds Well to Facebook Complaint

Rachel Strella  -  Jul 21, 2013  -  , , , ,  -  No Comments
I’m not one to often complain on social media. Chronic whiners tend to damage their own credibility and cause people to eventually tune them out. There are times, though, when I feel like it’s warranted. My litmus test for this: if I want to prevent a bad experience from happening

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My 5 Commandments of Business

Rachel Strella  -  Jun 16, 2013  -  , , , ,  -  No Comments
You went into business for a fundamental reason – perhaps to be your own boss, to make more money, to have more flexibility, or maybe you felt you had no other option because of the economy. And, whether you realized it or not, you established your business on a set

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5 Lessons Learned From Customers

Rachel Strella  -  Mar 31, 2013  -  , , ,  -  5 Comments
Having spent the last few years managing social media for various clients around the globe, I’ve been humbled by what my customers have taught me.  The biggest lesson I’ve learned is that there is a way to work with just about anybody, and it comes down to communication – both

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8 Twitter Best Practices

Rachel Strella  -  Feb 20, 2013  -  , , , , , , , , , ,  -  4 Comments
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business. For those of you new to Twitter or new

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