Customer Service

My 5 Commandments of Business

Rachel Strella  -  Jun 16, 2013  -  , , , ,  -  No Comments
You went into business for a fundamental reason – perhaps to be your own boss, to make more money, to have more flexibility, or maybe you felt you had no other option because of the economy. And, whether you realized it or not, you established your business on a set

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5 Lessons Learned From Customers

Rachel Strella  -  Mar 31, 2013  -  , , ,  -  5 Comments
Having spent the last few years managing social media for various clients around the globe, I’ve been humbled by what my customers have taught me.  The biggest lesson I’ve learned is that there is a way to work with just about anybody, and it comes down to communication – both

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8 Twitter Best Practices

Rachel Strella  -  Feb 20, 2013  -  , , , , , , , ,  -  2 Comments
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business. For those of you new to Twitter or new

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Drifting into the Alternative Universe

Rachel Strella  -  Oct 14, 2012  -  , , ,  -  1 Comments
By Ric Albano of 33 Dimensions A few weeks ago, I made a mistake of omission, which set off a chain of unforeseen events. It caused a lot of problems for my client as well as a few dozen unplanned hours of problem-solving for myself. Initially, it did not appear

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“Outsourcing Social Media Gives Us More Time to Focus on Our Patients,” Says Client!

Rachel Strella  -  Sep 16, 2012  -  , , , , , , , , ,  -  1 Comments
Every other month, we interview one of our management clients to ask them about their experience in social media. This month, we caught up with Batbayar Damdin of Tian Shi Acupuncture in Harrisburg. Be sure to check out their blog, Facebook fan page, Twitter handle, and YouTube channel. There are

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