Customer Service


When the Customer Isn’t Always Right

29

Oct 2017

When the Customer Isn’t Always Right

Service is one of our company core values, as is commitment to excellence. It’s been our experience that the two go hand-in-hand to optimally serve our customers. Contrarily, the two values clash when customers are unreasonable or unwilling to do their part. For example, a customer that expects immediate answers to inquiries, but fails to employ our recommendations. Recently, such was the case with a...

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How to Balance Customer Wants with Needs

15

Oct 2017

How to Balance Customer Wants with Needs

In any business, there are times when we struggle between giving the client what they want vs. what will generate the best outcome for them. I encounter this dilemma often, primarily because people see something working for another business and they want to replicate that formula for themselves. This is a slippery slope simply because every business is different. The service or product, the target...

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Corporate World vs. Entrepreneurship: A Striking Revelation

14

Aug 2016

Corporate World vs. Entrepreneurship: A Striking Revelation

September 1999.  I was a junior at King’s College in Northeast PA. I was doing what typical college students do – studying, playing football and working part-time for retail company, Wal-Mart. I had to leave the following year to recover from a serious knee injury, but after graduation and a brief stint in PR, I went back to Wal-Mart as a full-time temp associate in...

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How to Get Clients and Prospects to Respond to Your Emails

22

May 2016

How to Get Clients and Prospects to Respond to Your Emails

I make it a habit to take the time to respond to everything I receive via email – even inquiries for free advice. I may be one of the few, but I have to admit that it really bugs me when people do not offer the same courtesy. There are few types of emails I find receive the lowest response rate. Among them: -proposals (and...

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What Can Your Business Do About A Bad Google Review?

17

Jan 2016

What Can Your Business Do About A Bad Google Review?

Did your business receive a bad Google review? Are you fearful it will hurt your online reputation? I receive frequent requests to help businesses undo the probable damage of a poor Google review. Unfortunately, there is little that can be done to ‘fix it.’ It may be your first inclination to try to remove a negative review. You can flag the comment and write a...

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