Business Advice


Business Owners: 3 Ways to Stay Organized and Avoid Overwhelm

12

Feb 2017

Business Owners: 3 Ways to Stay Organized and Avoid Overwhelm

As a business owner and a multi-account social media manager, I have a myriad of things competing for my attention during the day – with about a quarter deemed urgent and unexpected. It is easy to feel overwhelmed, and there are days I don’t know if I am coming or going. But, I’ve learned a few tricks for staying organized that I want to share...

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Three Tactics to Increase Revenue

29

Jan 2017

Three Tactics to Increase Revenue

Last January was grim. Our biggest client experienced budget cuts, which didn’t allow them to continue working with us in 2016. We picked up some small clients and a few projects, but nothing that could equate to the loss we suffered. In March, I decided to hire an executive coach to help steer us in the right direction. It was an investment that kept us...

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To Make Social Media Work, Your Website Cannot Suck

15

Jan 2017

To Make Social Media Work, Your Website Cannot Suck

If I’ve said it once, I’ve said it a thousand times; social media is a marathon, not a sprint.  However, pursuing social media without a good website is like training for the Boston Marathon wearing flip flops.  You may be able to run for a little while, but soon enough, everything is going to fall apart.  If you want social media to work for you,...

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Social Media Management: More Than Content Posting

08

Jan 2017

Social Media Management: More Than Content Posting

I want to address one of the biggest misconceptions about social media management – the assumption that all we do is post content. Yes, content development is a large part of management and it must be done well, especially for our clients who have blogs. But for our company, content development is only one piece of the puzzle. This came to light recently in the...

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Time to get real about social media’s role in your bottom line

11

Dec 2016

Time to get real about social media’s role in your bottom line

In a recent meeting with a client in a transitional marketing overhaul – and finally seeing the end of tunnel – I asked him, ‘what did you learn from this process?’ His response: you don’t know what you don’t know. It’s not the first time I heard this from a client. And, it’s certainly not the first time I heard this when specifically referring to...

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