Business Advice


Common Phrases Reveal Why Social Media May not Work for You

12

Mar 2017

Common Phrases Reveal Why Social Media May not Work for You

We’ve had our fair share of clientele over the years. B2B. B2C. Start-ups. Coffee shops. Commercial Realtors. HVAC companies. Skin care offices. Weight loss clinics. But, no matter the industry, I find the best clients – the ones who actualize results with their social media efforts – are those who generally take our advice and consider us their partner. I’ve tried to find a way...

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Social Media: Then and Now

19

Feb 2017

Social Media: Then and Now

When I started this business in 2010, the world was my oyster. Social media was still relatively new and mysterious, particularly to the business community. In 2017, it’s a much different story. All I can say for sure is that I’m glad I got in the game early because it’s not the same. Blogging, alone, has changed the social media landscape dramatically. It’s most relevant...

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Business Owners: 3 Ways to Stay Organized and Avoid Overwhelm

12

Feb 2017

Business Owners: 3 Ways to Stay Organized and Avoid Overwhelm

As a business owner and a multi-account social media manager, I have a myriad of things competing for my attention during the day – with about a quarter deemed urgent and unexpected. It is easy to feel overwhelmed, and there are days I don’t know if I am coming or going. But, I’ve learned a few tricks for staying organized that I want to share...

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Three Tactics to Increase Revenue

29

Jan 2017

Three Tactics to Increase Revenue

Last January was grim. Our biggest client experienced budget cuts, which didn’t allow them to continue working with us in 2016. We picked up some small clients and a few projects, but nothing that could equate to the loss we suffered. In March, I decided to hire an executive coach to help steer us in the right direction. It was an investment that kept us...

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