Business Advice


Startup Era: Declining, Not Dying

30

Apr 2017

Startup Era: Declining, Not Dying

In a post last week, Mark Schaefer questioned if we are reaching the end of the startup era. He argues that conglomerates like Facebook, who have virtually unlimited resources, destroy or acquire meaningful startups. While Mark is specifically speaking of tech businesses, companies like Walmart have been doing this for years – manufacturing a one-stop shop with grocery stores, hair salons, vision centers, photo centers...

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Skipping A Post Is OK – Just Don’t Make It a Habit

09

Apr 2017

Skipping A Post Is OK – Just Don’t Make It a Habit

I advocate consistency because we’ve seen the results, particularly from maintaining the weekly #Strella blog. But, sometimes it’s not always realistic. I passed over creating a post, last week, due to lack of time. I let my team know so they weren’t expecting a post on Monday morning. Upon receipt of the news, our internet marketing partner, John Webster, emailed and texted some quick ideas...

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Outsourcing Social Media? Here’s How to Make It Work

19

Mar 2017

Outsourcing Social Media? Here’s How to Make It Work

In my last blog, I shared why we can’t help a business that won’t help themselves. I was speaking specifically about the clients who don’t take our advice – or those who selectively work with us. I find the best clients – the ones who actualize results by outsourcing social media – are those who consider us their partner.  And, they all have one thing...

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Common Phrases Reveal Why Social Media May not Work for You

12

Mar 2017

Common Phrases Reveal Why Social Media May not Work for You

We’ve had our fair share of clientele over the years. B2B. B2C. Start-ups. Coffee shops. Commercial Realtors. HVAC companies. Skin care offices. Weight loss clinics. But, no matter the industry, I find the best clients – the ones who actualize results with their social media efforts – are those who generally take our advice and consider us their partner. I’ve tried to find a way...

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