Flexing Angry Customer Internet Muscles
in Galli Gripes

Flexing Angry Customer Internet Muscles

Let me ask you a question, if I may.  If you won a contest and were about to get a product, ranging anywhere from $10-20 for free, would you complain about paying $3-4 for shipping?  Probably not, right?  Hello, the item is free!  In case you’re wondering, this is a real-world example of the type of things social media managers deal with on a regular...

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Lauren Galli

24 Sep 2017
AI Can’t Do This
in Business Advice, Technology

AI Can’t Do This

There’s been a lot of talk about AI, machine learning and autonomous vehicles.  This technology is met with both intrigue and fear. In my industry, alone, robots will automate essential marketing tasks – including algorithmic writing. I’m sure my clients will sense relief if they can eliminate the time and effort it takes to develop blog posts. A recent article in TechCruch suggests that for...

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Rachel Strella

17 Sep 2017
Working. Through. Stress.
in Opinion, Reflections

Working. Through. Stress.

Since I decided to take the leap into entrepreneurship eight years ago, I’ve experienced my share of stress. Navigating the ups and downs of running a company can never be underestimated.  Technology – especially unpredictable social media changes – have only magnified this stress. Add in recent significant staff changes and sudden personal setbacks – and that stress shifts to overwhelm. Ask any Type A...

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Rachel Strella

10 Sep 2017
#Stop #Overusing #Hashtags
in Galli Gripes

#Stop #Overusing #Hashtags

It seems daily that I’m asked about hashtags: what are they and what are they supposed to do? I try to provide a simplistic answer to avoid confusing the folks who don’t fully grasp the concept of social media. Essentially, a hashtag is a way of grouping similar topics.  If you were to type in #isntthisanumbersign, you’d see all the posts with that particular hashtag,...

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Lauren Galli

27 Aug 2017
How to Avoid a Hiring Disaster
in Business Advice, Entrepreneurship, Tips

How to Avoid a Hiring Disaster

Imagine a regular work afternoon – let’s say it’s about 2:00 pm.  If you’re in marketing, you’re likely typing away on the computer – responding to emails, writing content, or planning a promotion for a client. Now, imagine if one of your employees got up from their desk and came back with a glass of wine. Then, kept working. What would you think? What would...

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Rachel Strella

20 Aug 2017
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