Commitment to Excellence: The Details Matter
in Business Advice, Facebook, Social Media for Business

Commitment to Excellence: The Details Matter

At Strella Social Media, we are passionate about our core values! Our top value, commitment to excellence, exemplifies pride in our work. It’s challenging to showcase this value, because it’s so intrinsic to our daily activities. But, let me give you an example of one of the many details that help us solidify our commitment to excellence. When a client asks us to promote an...

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Rachel Strella

12 Nov 2017
Is Content Marketing Dead?
in Business Advice, Social Media for Business, Social Media Strategy

Is Content Marketing Dead?

It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On Friday, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples.  The first post, B2B Social Media Marketing: What’s the Real Deal on Effectiveness, shares mixed results of  success with social media. What...

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Rachel Strella

05 Nov 2017
When the Customer Isn’t Always Right
in Customer Service, Tips

When the Customer Isn’t Always Right

Service is one of our company core values, as is commitment to excellence. It’s been our experience that the two go hand-in-hand to optimally serve our customers. Contrarily, the two values clash when customers are unreasonable or unwilling to do their part. For example, a customer that expects immediate answers to inquiries, but fails to employ our recommendations. Recently, such was the case with a...

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Rachel Strella

29 Oct 2017
My Top Five Pet Peeves in Social Media
in Galli Gripes

My Top Five Pet Peeves in Social Media

In case you’ve missed my past Gripes, you should know that a lot of stuff annoys me.  In general, I’m incensed by traffic jams, bad manners, closed-minded individuals, and group texts.  I’m also a social media manager, which means I spend time on social channels to earn my paycheck.  It’s my job to check on my clients’ pages, however, this means I also must sign...

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Lauren Galli

22 Oct 2017
How to Balance Customer Wants with Needs
in Business Advice, Customer Service

How to Balance Customer Wants with Needs

In any business, there are times when we struggle between giving the client what they want vs. what will generate the best outcome for them. I encounter this dilemma often, primarily because people see something working for another business and they want to replicate that formula for themselves. This is a slippery slope simply because every business is different. The service or product, the target...

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Rachel Strella

15 Oct 2017
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