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3 Things I am Thankful for as a Small Business Owner

Rachel Strella  -  Nov 23, 2014  -  , , ,  -  3 Comments
The challenges of a small business owner are abundant. We wear a lot of hats. Many of us are as they say “overworked and underpaid.” Yet, many of us wouldn’t trade our job for the world. Maybe we’re addicted to the craziness or maybe we’re glutton for punishment. I can

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If I’ve Mastered Any Lesson In Business, It’s This…

Rachel Strella  -  Nov 16, 2014  -  , ,  -  6 Comments
When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed

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Social Media: 5 Ways to Establish a Solid Brand Without Spending Hours a Day

Rachel Strella  -  Nov 02, 2014  -  , , ,  -  No Comments
Whether you work for a company, you own your own business or you’re in transition, it’s important to claim your digital space and stand out in the online world. To help you decide where and how to spend your energy, I’ve compiled a few tips that are the most essential

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Perfecting the Elevator Pitch

Rachel Strella  -  Oct 26, 2014  -  , , , , ,  -  No Comments
Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’  For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a

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LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

Rachel Strella  -  Oct 19, 2014  -  , , , ,  -  2 Comments
I was recently asked to contribute social networking tips for business professionals as a sidebar for a women’s publication. The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! LinkedIn Do complete your profile. LinkedIn is THE professional medium. In order

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