3 No-Nonsense Social Media Tips Your Business Can’t Ignore
in Business Advice, Social Media for Business, Social Media Strategy, Tips

3 No-Nonsense Social Media Tips Your Business Can’t Ignore

Working as a social media strategist for the past eight years has given me an opportunity to work with many clients that take social media seriously and have put processes in place to facilitate success. It has also given me ample occasion to deal with businesses that fail to acknowledge that social media marketing requires commitment and the right organizational mindset. Do you want to...

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Rachel Strella

14 Oct 2018
The Story Behind My Rebranding
in Personal Branding

The Story Behind My Rebranding

Since I launched my business nearly ten years ago, the level of service that my company offers has evolved. I, too, have evolved. With nearly a decade of experience behind me in my business, I felt that my personal brand image was no longer in sync with the professional I have become. I’ve worked hard to build a reputation online as a subject matter expert...

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Rachel Strella

07 Oct 2018
Why I Do What I Do
in Entrepreneurship, Reflections, Social Media Business

Why I Do What I Do

My time is not my own. Something I’ve said frequently, lately, almost to the point where it sounds like an excuse. It’s impossible to truly express what this means because I, myself, thought this was an excuse from others who told me the same over the years. Any business owner knows that time is not owned by us, ironically. But, it’s been heightened for me...

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Rachel Strella

30 Sep 2018
Social Media Success Tips for Small Business Owners
in Business Advice, Entrepreneurship, Social Media Strategy, Tips

Social Media Success Tips for Small Business Owners

Recently, I was interviewed by Barry Moltz for Business Insanity Talk Radio, which airs on AM560 WIND The Answer and the Blog Talk Radio Network. In just six and half minutes, I discuss: – How small businesses can get started with a social media strategy – Refining options for audience targeting – Common mistakes small businesses make when trying to market on social media Social...

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Rachel Strella

23 Sep 2018
Four Unexpected Things Every Business Owner Should Be Ready For
in Business Advice, Entrepreneurship

Four Unexpected Things Every Business Owner Should Be Ready For

Starting and running your own business delivers excitement, personal and professional satisfaction, and challenges. Sometimes, the challenges come in the form of unwelcome surprises. Dealing with the unexpected is never easy. However, it can be less daunting when you’ve accepted that unanticipated circumstances will arise, and you establish strategies for working through them. In the eight years since I founded Strella Social Media, I’ve experienced...

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Rachel Strella

16 Sep 2018
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