How to Balance Customer Wants with Needs
in Business Advice, Customer Service

How to Balance Customer Wants with Needs

In any business, there are times when we struggle between giving the client what they want vs. what will generate the best outcome for them. I encounter this dilemma often, primarily because people see something working for another business and they want to replicate that formula for themselves. This is a slippery slope simply because every business is different. The service or product, the target...

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Rachel Strella

15 Oct 2017
Business Owners: Clarity Is Closer Than You Think
in Business Advice, Entrepreneurship

Business Owners: Clarity Is Closer Than You Think

We just had our fourth quarter leadership meeting, which serves as a lesson for me to keep my focus.  It’s easy to get caught up in the day-to-day of running a business. My biggest takeaway from this meeting is the importance of being crystal clear on your core values. Any time I’ve lost my way, it’s because I was out of touch with my ‘why.’...

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Rachel Strella

08 Oct 2017
Express Yourself
in Business Advice, Opinion

Express Yourself

Who has Eminem and Phil Collins back to back on their iTunes? This gal! That might sound like an unusual pairing, but both artists resonate with me; both found release in their music.  For those who create, there’s an outlet of choice. For me, it’s writing. It’s cathartic to write blog posts, each week. Writing allows me to articulate the hundreds of passing thoughts in...

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Rachel Strella

01 Oct 2017
Flexing Angry Customer Internet Muscles
in Galli Gripes

Flexing Angry Customer Internet Muscles

Let me ask you a question, if I may.  If you won a contest and were about to get a product, ranging anywhere from $10-20 for free, would you complain about paying $3-4 for shipping?  Probably not, right?  Hello, the item is free!  In case you’re wondering, this is a real-world example of the type of things social media managers deal with on a regular...

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Lauren Galli

24 Sep 2017
AI Can’t Do This
in Business Advice, Technology

AI Can’t Do This

There’s been a lot of talk about AI, machine learning and autonomous vehicles.  This technology is met with both intrigue and fear. In my industry, alone, robots will automate essential marketing tasks – including algorithmic writing. I’m sure my clients will sense relief if they can eliminate the time and effort it takes to develop blog posts. A recent article in TechCruch suggests that for...

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Rachel Strella

17 Sep 2017
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