Entrepreneurs: In a League of our Own
in Business Advice, Entrepreneurship, Opinion

Entrepreneurs: In a League of our Own

I’ve had entrepreneurship on the brain lately, as I work to grow #Strella Social Media in our seventh year.  My executive coach said that some people think that owning a business is a dream come true, but they have no idea how much work is involved. I couldn’t agree more. For businesses trying to grow, it’s even more difficult. I frequently encounter misconceptions about being...

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Rachel Strella

26 Jun 2016
7 Things I Am Doing Differently In Year 7
in Business Advice, Entrepreneurship, Reflections, Social Media Business

7 Things I Am Doing Differently In Year 7

When I celebrated my first year in business, a client congratulated me and then said, “The next ten years will be the most difficult.”  At first, I thought he was just pessimistic and maybe even a little sarcastic. Admittedly, though, the comment always lingered in the back of my head – particularly when times were challenging, which seemed more frequent then not. Now that I...

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Rachel Strella

19 Jun 2016
Social Media Success: 5 Critical, But Commonly Overlooked Factors
in Business Advice, Social Media for Business, Social Media Mistakes, Social Media Strategy, Tips

Social Media Success: 5 Critical, But Commonly Overlooked Factors

To achieve social media success, a myriad of factors must be present – all of which work in tandem to deliver a positive end result. However, I find there are a few pieces continually overlooked. To ensure social media success, check that you’ve included these five elements. A clearly defined audience. I’m amazed how many people tell me their ideal customers include ‘everyone.’ While anyone...

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6

Rachel Strella

05 Jun 2016
5 Bogus Social Media Beliefs
in Business Advice, Marketing, Social Media for Business, Social Media Mistakes, Social Media Strategy

5 Bogus Social Media Beliefs

If I had to define social media for business, I would say that it’s an online communications tool, which helps to establish new relationships, enhance current relationships and increase awareness. The reason it’s so powerful is because we have a platform to instantly reach millions of people, furthering our opportunity to expand our reach beyond any other means we’ve ever had before. But, that doesn’t...

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6

Rachel Strella

15 May 2016
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