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Social Media: Spreading 45 Seconds of Holiday Cheer

Rachel Strella  -  Dec 14, 2014  -  , , , , , , ,  -  No Comments
I’m taking a break from my regular social media and small business topics to share a short video I filmed of light show Saturday night.  The house is in Lansdale, PA where I’ve lived the past few months. I hope it will put you in the holiday spirit. Cheers!

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Blog Your Way To SEO Success

Rachel Strella  -  Dec 07, 2014  -  , , , ,  -  No Comments
Many know that blogging is an effective way to attract an audience, increase awareness of your brand and even grow your business. But if you want to create a dynamic online presence that is greater than the sum of its parts, you should always view blogging in the context of

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Facebook Advertising: The One Option That’s Worth the Money

Rachel Strella  -  Nov 30, 2014  -  , , ,  -  No Comments
As many fan page admins know, Facebook’s organic reach has declined significantly since December of last year.  Simply put, the fans who ‘like’ the page are rarely seeing the content. For some businesses, this means jumping ship to another channel. But if your target audience is using Facebook, I recommend

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3 Things I am Thankful for as a Small Business Owner

Rachel Strella  -  Nov 23, 2014  -  , , ,  -  6 Comments
The challenges of a small business owner are abundant. We wear a lot of hats. Many of us are as they say “overworked and underpaid.” Yet, many of us wouldn’t trade our job for the world. Maybe we’re addicted to the craziness or maybe we’re glutton for punishment. I can

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If I’ve Mastered Any Lesson In Business, It’s This…

Rachel Strella  -  Nov 16, 2014  -  , ,  -  10 Comments
When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed

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