Recent Facebook Announcement Is Not New(s)
in Business Advice, Facebook, Social Media for Business

Recent Facebook Announcement Is Not New(s)

Unless you’ve been living under a rock, you’ve heard about Zuck’s announcement Thursday evening. Since then, I have received multiple texts, emails, and tags on Facebook asking me to chime in. Before I even read it, I knew it was nothing to worry about. Fortunately, a well-respected professional in the field – Mark Schaefer – didn’t panic, either. He delivered a timely post on Friday,...

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Rachel Strella

14 Jan 2018
How Long Should A Blog Post Be?
in Blogging, Business Advice, FAQ, SEO

How Long Should A Blog Post Be?

I’m often asked for blogging guidelines with the most prominent question about the length.  How long should a blog post be? When I started my business in 2010, I recall reading somewhere that the average length of a blog should be 400-650 words. Then, I heard it was less – as short as 250 words.  Then, I heard it was more – even as much...

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Rachel Strella

07 Jan 2018
To Meet Your Goals, Get Out of Your Own Way
in Fear, Reflections

To Meet Your Goals, Get Out of Your Own Way

Last year, I wrote a post explaining why I do not make New Year’s resolutions. I don’t believe we should rely on a calendar to tell us it’s time to make a change. We should make a change, when it’s time to make a change. Yet, most do not. In fact, according to research, 92 percent of people do not achieve their goals. I’m not...

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Rachel Strella

31 Dec 2017
The 12 Gripes of Christmas
in Galli Gripes

The 12 Gripes of Christmas

Believe it or not, I have few gripes when it comes to the holidays. I love everything about the season – the lights, the food, the togetherness.  However, given my personality, there are still things that drive me crazy during the holidays.  Here are my 12 gripes of Christmas… A Rude Person in a Pear Tree. Just because you’re in a hurry or you procrastinated...

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Lauren Galli

17 Dec 2017
Writing for the Web Means New Rules
in Business Advice, Tips

Writing for the Web Means New Rules

I spent Thursday evening editing a blog post for a new client looking to re-establish his online presence. His original draft contained the primary elements to convey his message, but like many people who don’t write for a living, he struggled to make it ‘blog-worthy.’ What we learned about writing in school is not the same as writing for the web. That’s where I come...

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Rachel Strella

10 Dec 2017
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