Social Media Management: Outsourcing Requires Partnership
in Social Media for Business, Social Media Manager, Social Media Strategy

Social Media Management: Outsourcing Requires Partnership

We recently ended our working relationship with client that was in pre-launch of his forthcoming business.  His primary goal, during this time, was to acquire 10,000 emails. We spent a few months working with him, and unfortunately, he did not get the result he wanted. But, he also didn’t take our advice. And, he tried to do way too much – many times without any...

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Rachel Strella

19 Jul 2015
Your Digital Plan Needs a Human Strategy
in Business Advice, Social Media for Business

Your Digital Plan Needs a Human Strategy

I’ve been reading Mark Schaefer’s book, “The Content Code” and I have immeasurable takeaways. The most resounding is this: “What every organization needs before conquering a digital strategy is a human strategy… The most successful marketing organizations don’t think of themselves in B2B or B2C – they’re P2P, striving every day to use miraculous technologies to content people to people.” I always emphasize taking the...

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Rachel Strella

13 Jul 2015
Major Life Changes Reinforce Business and Personal Truths
in Business Advice, Facebook, Fear, Opinion, Personal Branding, Reflections

Major Life Changes Reinforce Business and Personal Truths

In April of last year, I made the decision to overhaul my life, namely by moving two hours away from my lifelong home and leaving behind the core people in my life – including my family and my husband.  Some of my readers – and of course, my friends – were shocked to learn of this drastic change.  Most of them reached out to me...

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Rachel Strella

28 Jun 2015
Sky of dark blue with white clouds in summer
in Business Advice, Entrepreneurship, Reflections, Tips

Small Business Owners: What If…

I’ve worked with small business owners since I launched my own small business in 2010. From start-ups to fourth generation family-owned companies, I’ve witnessed first-hand the challenges that small businesses face on a regular basis. It’s probably no surprise that lack of time and resources are among them. Remaining competitive is a challenge, especially for local businesses who rely on their current customer base to...

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Rachel Strella

22 Jun 2015
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