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“People Talk About Us,” Says Client About the Impact of Social Media

Strella Social Media  -  May 13, 2012  -  , , ,  -  No Comments
Every so often, we interview one of our management clients to ask them about their experience in social media. Cheryl Garman This month, we spoke with Cheryl Garman, Co-owner of Pazazzz, a unique and fabulous home décor shop located in Central PA. Be sure to check out their new location

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Review: The Barefoot Executive by Carrie Wilkerson

Strella Social Media  -  May 09, 2012  -  , , , ,  -  No Comments
By Rachel I recently finished reading Carrie Wilkerson’s book, The Barefoot Executive.  I met Carrie in Dallas last year and was mesmerized by her dynamic speaking presence, which compelled me to buy her book. Here are my top three takeaways: #3 – Obey the “Law of Five”* Carrie advises readers

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How to Write Good Content

Strella Social Media  -  May 05, 2012  -  , , , , ,  -  2 Comments
Writing is enjoyable when we’re inspired and motivated. It can also be a chore if we’re out of fresh ideas. I believe the love/hate relationship with writing exists because writing requires both inspiration and perspiration. I’ve found that it’s important to have a balance of both in order to create

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Are We “Boxed In” on the Social Media Debate?

Strella Social Media  -  May 02, 2012  -  ,  -  No Comments
by Rachel At least once a week, I stumble upon a story of why outsourcing social media doesn’t work. Most recently, it was in a conversation as a response to the blog, “You can’t outsource authenticity.” In a perfect world, business owners would be managing social media for themselves. However,

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