The Advantage of the Content Long Game
in Blogging, Social Media Strategy

The Advantage of the Content Long Game

On Friday, I received an inquiry through the #Strella website from what appeared to be a small business owner looking for social media help. It wasn’t until my husband saw the online form – and called me out – that I realized this business owner was a former professional athlete. He isn’t the first celebrity who has reached out to us. In fact, we’ve had...

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Rachel Strella

20 May 2018
Rice Report: What Is a Good Mother, Anyway?
in Opinion, Rice Report

Rice Report: What Is a Good Mother, Anyway?

I would like to take a moment to wish all the mothers of the world a Happy Mother’s Day! I would also like to be honest about some things.  I’m not what most would consider a modern mom.  My parenting style is the way it is because I was raised by very strict southern women. Clearly, times have changed drastically, but I have not deviated...

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Stephanie Rice

12 May 2018
What Comes First: The Customer or the Sale?
in Customer Service, Social Media for Business

What Comes First: The Customer or the Sale?

Renown social media strategist, Mark Schaefer, recently wrote a post which analyzed the decision of a large pub company that quit social media. The company claimed it was an addicting time-waster with no direct impact on sales. Mark diligently reviewed the facts to conclude that the company did not have a true sense of the business value of social media. This was powerful: A decision...

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Rachel Strella

06 May 2018
Social Media Success Comes Down to Alignment
in Business Advice, Customer Service, Social Media for Business, Social Media Strategy

Social Media Success Comes Down to Alignment

Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word.  Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask a few questions. What is important to your leadership? Your...

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Rachel Strella

29 Apr 2018
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