Time Management Tips for Small Business Owners
in Business Advice, Tips

Time Management Tips for Small Business Owners

The DIY approach is flawed for small business owners.  Wearing all the hats means a great deal of time is being taken away from the core business productivity.  Are you acting as the receptionist, the salesperson, the bookkeeper, the file clerk, the correspondent and the manager of the website, social media, customer service, collections and the whole office? Start with disruptive activities.  Outsource those activities...

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Karen Try

07 Feb 2016
Social Media Marketing Faces The Same Challenges As Any Industry
in Business Advice, Entrepreneurship, Fear, Marketing, Opinion, Social Media for Business

Social Media Marketing Faces The Same Challenges As Any Industry

Two months ago, our biggest client submitted notice due to internal budget cuts.  Unfortunately, this is not a new scenario for us. When small businesses face financial struggles, the marketing budget is frequently on the chopping block, with social media ranking at the top. Social media is relationship marketing – a longer-term effort. Companies with financial constraints often pull the plug on social media in...

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Rachel Strella

31 Jan 2016
I Should Have Been Canned For This, But Learned A Hard Lesson Instead
in Business Advice, Fear, Opinion, Tips

I Should Have Been Canned For This, But Learned A Hard Lesson Instead

There are many ‘oopsies’ that can happen in business – double booking appointments, forgetting about a meeting, putting an extra ‘0’ on the end of a client’s invoice – to name a few. These are all honest mistakes and I’m sure they happen more often than I’d like to believe. Then, there’s just plain stupidity. That’s where I come in and I’m willing to take...

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Nathan Smeal

24 Jan 2016
What Can Your Business Do About A Bad Google Review?
in Business Advice, Customer Service, FAQ, Fear, Social Media for Business, Tips

What Can Your Business Do About A Bad Google Review?

Did your business receive a bad Google review? Are you fearful it will hurt your online reputation? I receive frequent requests to help businesses undo the probable damage of a poor Google review. Unfortunately, there is little that can be done to ‘fix it.’ It may be your first inclination to try to remove a negative review. You can flag the comment and write a...

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Rachel Strella

17 Jan 2016
Social Media Management Just Got Better
in Customer Service, Entrepreneurship, FAQ, Social Media for Business, Social Media Strategy, Strella Social Media News

Social Media Management Just Got Better

Over the past year, we’ve watched the business of social media evolve. Channels continue to change and each one requiring more specialized and detailed work – more so than ever before. As you can probably guess, it’s made my job as a social media manager challenging. But, not impossible. In fact, it’s helped to solidify our value as goal-driven social media professionals committed to achieving results for our...

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Rachel Strella

10 Jan 2016
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