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Perfecting the Elevator Pitch

Rachel Strella  -  Oct 26, 2014  -  , , , , ,  -  No Comments
Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’  For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a

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LinkedIn, Facebook and Twitter: Top Do’s and Don’ts

Rachel Strella  -  Oct 19, 2014  -  , , , ,  -  No Comments
I was recently asked to contribute social networking tips for business professionals as a sidebar for an article in Women’s Health Magazine.  The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! LinkedIn Do complete your profile. LinkedIn is

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‘Ello Newbie!

Rachel Strella  -  Oct 05, 2014  -  , , ,  -  2 Comments
By Lauren Galli, Creative Director  For about two months, a new social media contender has been stirring up talk about the potential downfall of old favorites Facebook and Twitter.  That new soon-to-be heavyweight on the scene is called Ello, and is weighing in as an ad-free, invitation only social media

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Social Media, Personal Branding and What to Share Online

Rachel Strella  -  Sep 28, 2014  -  , ,  -  3 Comments
Last week, I listened to a podcast on social media, authenticity, and the human brand presented by Mark Schaefer and Tom Webster. This topic piqued my interest for several reasons. First, my personal and business life has changed drastically over the past six months. I often wonder how to maintain

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Social Media: Goals That Get Results

Rachel Strella  -  Sep 21, 2014  -  , , ,  -  No Comments
No matter what the business or industry, I can usually expect that prospective customers will ask me about the results we’ve experienced with our clients. About half of these inquiries are people looking for monetary results, in which case I educate them about the factors that could potentially lead to

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