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For Social Media Managers, Customer Service is Core

Rachel Strella  -  Apr 19, 2015  -  , , ,  -  No Comments
It’s been the ongoing assumption, a joke in part, that social media professionals spend their day ‘playing on Facebook.’  But, we know the truth, especially social media managers. An average day as a social media manager is often mundane – and much less glamorous than it sounds.  The majority of

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Social Media’s Role in Lead Generation and Sales

Rachel Strella  -  Apr 12, 2015  -  , , , ,  -  No Comments
In the past few weeks, I’ve corresponded with several start-ups regarding social media marketing as part of their business launch. One prospective customer asked me the reasonable number of customers that he could expect for the campaign – and the cost per customer acquisition. This type of question is one

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Internet Personality Types: How to Handle Them

Rachel Strella  -  Mar 29, 2015  -  , , , ,  -  No Comments
By Lauren Galli, #Strella Creative Director Considering that the words troll, lurker, and creeper are now part of the American vernacular, it may be safe to say that the influx of internet personality types isn’t lessening anytime soon.  We’ve all had our negative experiences with Facebook, Twitter, and Instagram whether

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LinkedIn: Don’t Miss This Opportunity To Rock Your Profile

Rachel Strella  -  Mar 22, 2015  -  , , ,  -  No Comments
LinkedIn is one of the most heavily-used professional social media sites available. The channel, now at nearly 350 million users, offers an opportunity to showcase your education, past experience, and volunteer opportunities while connecting with other professionals. I was recently contacted by a marketing professional looking to beef up her

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Snapchat is the New Black

Rachel Strella  -  Mar 15, 2015  -  , , , , ,  -  No Comments
by Stephanie Rice, #Strella Administrative Support  and Huge Snapchat Fan Snapchat, a photo-based mobile application, is one of the newer social sites available. It follows closely behind Facebook and Instagram in the top five of the most popular social sites available today. In fact,  a recent $200 million investment from

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