Outsourcing Social Media? Here’s How to Make It Work
in Business Advice, Social Media for Business

Outsourcing Social Media? Here’s How to Make It Work

In my last blog, I shared why we can’t help a business that won’t help themselves. I was speaking specifically about the clients who don’t take our advice – or those who selectively work with us. I find the best clients – the ones who actualize results by outsourcing social media – are those who consider us their partner.  And, they all have one thing...

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Rachel Strella

19 Mar 2017
Common phrases reveal why social media may not work for you
in Business Advice, Social Media for Business

Common phrases reveal why social media may not work for you

We’ve had our fair share of clientele over the years. B2B. B2C. Start-ups. Coffee shops. Commercial Realtors. HVAC companies. Skin care offices. Weight loss clinics. But, no matter the industry, I find the best clients – the ones who actualize results with their social media efforts – are those who generally take our advice and consider us their partner. I’ve tried to find a way...

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Rachel Strella

12 Mar 2017
Sharing Who You Are Is Part of The Process
in Business Advice, Personal Branding, Tips

Sharing Who You Are Is Part of The Process

I’m a big believer in showcasing the human element for the simple reason that relationships are built on trust, and most understand the importance of the know/like/trust factor. For many people, though, it’s challenging to talk about themselves. They aren’t sure what to share without oversharing. If I can offer any advice, it’s don’t overthink it. Keep it simple, but truthful. This was my challenge...

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Rachel Strella

05 Mar 2017
Galli Gripes: Four Years, Five New Surprises
in Opinion, Reflections

Galli Gripes: Four Years, Five New Surprises

In a few short weeks, I will celebrate my fourth anniversary with #Strella Social Media.  Sometimes it feels like it has been every bit of those four years, and sometimes it feels like I’ve been in the game for a short period of time. Marc Anthony said, “if you do what you love, you’ll never work a day in your life.”  In my working life,...

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Lauren Galli

26 Feb 2017
Social Media: Then and Now
in Business Advice, Reflections, Social Media for Business

Social Media: Then and Now

When I started this business in 2010, the world was my oyster. Social media was still relatively new and mysterious, particularly to the business community. In 2017, it’s a much different story. All I can say for sure is that I’m glad I got in the game early because it’s not the same. Blogging, alone, has changed the social media landscape dramatically. It’s most relevant...

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Rachel Strella

19 Feb 2017
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