Easter Weekend Shenanigans: Social Media, Beauty and the Beast, Angry Parents and Dancing Girls
in Galli Gripes

Easter Weekend Shenanigans: Social Media, Beauty and the Beast, Angry Parents and Dancing Girls

One of my favorite past times is attending movies in the theater, even once I get past the commitment of $62 for just the tickets and a drink.  However, going to the movies is a bit more challenging with the continued popularity of social media. People go see movies that have been relentlessly hyped via Facebook, Twitter, and even Instagram and then they come home...

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Lauren Galli

16 Apr 2017
Skipping A Post Is OK – Just Don’t Make It a Habit
in Business Advice

Skipping A Post Is OK – Just Don’t Make It a Habit

I advocate consistency because we’ve seen the results, particularly from maintaining the weekly #Strella blog. But, sometimes it’s not always realistic. I passed over creating a post, last week, due to lack of time. I let my team know so they weren’t expecting a post on Monday morning. Upon receipt of the news, our internet marketing partner, John Webster, emailed and texted some quick ideas...

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Rachel Strella

09 Apr 2017
Galli Gripes: Dude, Where’s My Lead?
in Galli Gripes, Opinion

Galli Gripes: Dude, Where’s My Lead?

I recently accepted a promotion to Director, Client Acquisition for #Strella. I’m honored, but already I have a gripe… leads! At #Strella, we’ve taken the time to streamline our business development process to pre-qualify potential clients and help them navigate their social media partnership with our company. I’m thrilled when they understand how we can help them achieve their goals and when they are positioned...

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Lauren Galli

26 Mar 2017
Outsourcing Social Media? Here’s How to Make It Work
in Business Advice, Social Media for Business

Outsourcing Social Media? Here’s How to Make It Work

In my last blog, I shared why we can’t help a business that won’t help themselves. I was speaking specifically about the clients who don’t take our advice – or those who selectively work with us. I find the best clients – the ones who actualize results by outsourcing social media – are those who consider us their partner.  And, they all have one thing...

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Rachel Strella

19 Mar 2017
Common Phrases Reveal Why Social Media May not Work for You
in Business Advice, Social Media for Business

Common Phrases Reveal Why Social Media May not Work for You

We’ve had our fair share of clientele over the years. B2B. B2C. Start-ups. Coffee shops. Commercial Realtors. HVAC companies. Skin care offices. Weight loss clinics. But, no matter the industry, I find the best clients – the ones who actualize results with their social media efforts – are those who generally take our advice and consider us their partner. I’ve tried to find a way...

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Rachel Strella

12 Mar 2017
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