Social Media Management: More Than Content Posting
in Business Advice, Social Media for Business, Social Media Manager

Social Media Management: More Than Content Posting

I want to address one of the biggest misconceptions about social media management – the assumption that all we do is post content. Yes, content development is a large part of management and it must be done well, especially for our clients who have blogs. But for our company, content development is only one piece of the puzzle. This came to light recently in the...

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Rachel Strella

08 Jan 2017
I Resolve to Stop Making New Year’s Resolutions
in Opinion, Reflections

I Resolve to Stop Making New Year’s Resolutions

It’s the start of a New Year – a time when many are hoping for a fresh start – embarking on resolutions with the intent of making this year better than the last. I support everyone who is committed to improvement and I wish them much success. As for me, I could care less about the start of a new year. I don’t wish to...

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2

Rachel Strella

01 Jan 2017
Social Media’s Role in Online Fundraising
in FAQ, Social Media Strategy, Video

Social Media’s Role in Online Fundraising

Online fundraising continues to gain popularity – and social media deserves some of the credit. Acting as a distribution vehicle to help spread the message among our online communities, social media’s role is pivotal to the success – or failure – of a fundraising campaign. I was recently asked to participate in an interview, on the topic, for a fundraising course through Central Penn College. ...

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Rachel Strella

18 Dec 2016
Time to get real about social media’s role in your bottom line
in Business Advice, Social Media Strategy

Time to get real about social media’s role in your bottom line

In a recent meeting with a client in a transitional marketing overhaul – and finally seeing the end of tunnel – I asked him, ‘what did you learn from this process?’ His response: you don’t know what you don’t know. It’s not the first time I heard this from a client. And, it’s certainly not the first time I heard this when specifically referring to...

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Rachel Strella

11 Dec 2016
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