Losing a client isn’t always a loss
in Opinion, Reflections

Losing a client isn’t always a loss

Those who know me can attest that I’m not shy about sharing my feelings on certain topics. But, I realize, in social media, sometimes you have to. And our clients are no exception. We are often forced to swallow our pride, pretend that we’re in a great mood, and perform the ridiculous circus tricks that they request. Occasionally, it’s a learning experience and we actually...

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Lauren Galli

25 Sep 2016
Three Things to Know about the Future of Content Marketing
in Business Advice, Social Media for Business, Social Media Strategy

Three Things to Know about the Future of Content Marketing

The opportunity for content marketing is still alive and well, if we are willing to do what it takes to win the game. This message was prevalent in the keynote presentation by Mark Schaefer last week at the Insight Marketing Conference. His talk was based on his forthcoming book, “Known,” which is about ‘being known’ online.  No one says it better than Mark, but I...

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Rachel Strella

18 Sep 2016
Social Media Marketing: The #1 Mistake Businesses Make
in Business Advice, Social Media for Business, Social Media Mistakes

Social Media Marketing: The #1 Mistake Businesses Make

I was recently asked to identify the #1 mistake businesses make with their social media marketing. I can think of dozens of mistakes. It all depends on the type of business and the structure of the company. However, there is one mistake I see time and time again – so often, that I am compelled to label it the #1 mistake and that is… delegating...

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Rachel Strella

11 Sep 2016
5 Small Business Social Media Marketing Mistakes and How to Fix Them
in Business Advice, Social Media for Business, Social Media Mistakes

5 Small Business Social Media Marketing Mistakes and How to Fix Them

Some business owners are polarized when it comes to the success of social media marketing efforts. Some swear by it while others say it just doesn’t accomplish much of anything. It’s been our experience that those businesses who struggle with social media ROI are not leveraging it correctly. We’ve developed this list of common social media mistakes in order to help businesses actualize the benefits...

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Kristian Rivera

29 Aug 2016
5 Social Media Rules of Thumb
in Business Advice, Social Media for Business, Tips

5 Social Media Rules of Thumb

I’m often asked to give quick social media advice or little nuggets of wisdom to pass onto the small business community. I am happy to do it because I have a lot to say about the dynamic and confusing world of social media. I decided to pull these ‘rules of thumb’ into one post, as I find that we repeat these to our clients and...

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Rachel Strella

21 Aug 2016
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