5 Social Media Rules of Thumb
in Business Advice, Social Media for Business, Tips

5 Social Media Rules of Thumb

I’m often asked to give quick social media advice or little nuggets of wisdom to pass onto the small business community. I am happy to do it because I have a lot to say about the dynamic and confusing world of social media. I decided to pull these ‘rules of thumb’ into one post, as I find that we repeat these to our clients and...

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Rachel Strella

21 Aug 2016
Corporate World vs. Entrepreneurship: A Striking Revelation
in Customer Service, Entrepreneurship

Corporate World vs. Entrepreneurship: A Striking Revelation

September 1999.  I was a junior at King’s College in Northeast PA. I was doing what typical college students do – studying, playing football and working part-time for retail company, Wal-Mart. I had to leave the following year to recover from a serious knee injury, but after graduation and a brief stint in PR, I went back to Wal-Mart as a full-time temp associate in...

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Nathan Smeal

14 Aug 2016
Olympics Training Applicable to Life
in Reflections

Olympics Training Applicable to Life

The summer Olympic Games in full swing in Rio. And, while I don’t have a keen interest in watching, I do find it fascinating how these athletes prepare for the games. In fact, I think there’s something we can all learn from their discipline. Consider the phrase, “life is a game.” While it’s overused, I think you would agree that life requires skill, experience and perseverance...

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Rachel Strella

07 Aug 2016
Why Is ‘Why’ So Important?
in Business Advice

Why Is ‘Why’ So Important?

People don’t buy what you do, they buy why you do it. That’s the message of Simon Sinek’s Ted Talk, How Great Leaders Inspire Action. It’s a brilliant concept, yet few companies actually embrace it. Business focus is spent on product features or user benefits, rather than sharing what’s really important: what they believe and why. At first, establishing a fundamental ‘why’ was challenging for us....

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Rachel Strella

31 Jul 2016
The Confusing World of Social Media – and the Hilarious Things We’ve Heard from Customers
in Social Media Business

The Confusing World of Social Media – and the Hilarious Things We’ve Heard from Customers

Social media is no longer the new kid in town, but for businesses trying to navigate it for the first time – or even keep up with this ever-changing beast – it can be overwhelming. I’ve heard some funny things over the years, and I thought it would be entertaining to share a few of them. For the record, I’m not poking fun – I’m...

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Rachel Strella

24 Jul 2016
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