Tag: Twitter

March 6, 2013
‘The Big 3’ Social Media Channels

I often receive calls from business owners who immediately ask me, “Can you set up my Facebook fan page for me?” I tell them that I can take care of that for them, but I then follow up by asking, “Why Facebook?” Here are a few of the typical responses I get: Oh, well we […]

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January 13, 2013
Create a Well-Oiled Business Machine

Most businesses experience ebb and flow and mine is no exception. I’m happy to say that while we’ve had drastic set-backs, at times, our business continues to grow. After being in business for a few years, I’ve recently been asked by a few colleagues to help refine their business operations. I’ve embraced this opportunity knowing […]

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December 30, 2012
How Often Should I Post on Social Media?

When speaking, I can almost guarantee someone will ask me this question. (In addition to 'how much time should I spend on social media?') And I wish there were an easy answer. If you don’t post often enough, you won’t generate the consistent presence needed to gain a loyal, engaged audience and top of mind awareness. […]

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June 20, 2012
Explaining the Value of Social Media to a Reluctant Audience

By Rachel I’ve been talking with a prospect for a few months about the possibility of utilizing social media for his local business. At first, he seemed really interested, but each time I speak with him, he has a different reason for hesitating. Most recently, he made the comment that social media might be ‘going […]

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April 25, 2012
Questions from the Chamber Business Women Presentation, “Facebook and LinkedIn for Business.”

By Rachel  Last Wednesday, I spoke to the Chamber Business Women about using Facebook and LinkedIn for business purposes. I left index cards on the table so that that the audience could submit questions. I promised to answer them on my blog, so without further ado… Where should you go to learn how to Tweet?  […]

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March 15, 2012
Tips for Using Online Media to Secure Your Dream Job

Last week, I had the opportunity to speak to local high school students at the HACC Career Information Fair.  I participated on a panel with Beth Romanski from Central Penn College and Darrien Davenport from York College. Our topic was “Tips for Getting Your Dream Job.” I thought it would be fun to share some […]

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February 5, 2012
Twitter: A Social Medium for the Anti-Social

by Pete Strella I’m not the most avid user of social media. It’s not the media part that turns me away – I’ve spent more than a decade of my life writing for various print and online publications. I understand the value of sharing information. It’s the social part that gets me – I’m kind […]

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November 2, 2011
Six Layers of Customer Engagement

The following is a guest post by Kathy Snavely (with edits by Matt Hannaford). They've written a summary from Mark Schaefer’s Keynote Address at Social Media at Work, hosted by the Harrisburg Social Media Club on October 19 at the Hilton Harrisburg What a privilege it was for me to watch others figure out how awesome Schaefer […]

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October 26, 2011
Anatomy of a Heckler

Remember in grade school when it was said that a boy who picked on the girl did it because he really liked her? The same might be true in the social media world… maybe the best form of flattery. Do you know a social media heckler? Heckler Profile Type 1: You know ‘that person’ who […]

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