Social media is a staple in our daily lives, which makes it easy to take it for granted. We have to remember that while technology is a great thing, we are still interacting with people – and, as such, we need to maintain a level of appropriateness. As we continue our journey of modern communication, […]
Technology is amazing. It allows us to connect more easily with people, access information more quickly, and automate much of our lives. However, technology has its downsides, too. Excessive screen time is a concern for today’s youth—and employees. The full impact of staring at a computer screen for hours on end every day has yet […]
Achieving goals of any sort involves doing more of the right things. Marketing and social media goals are no exception. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in this new year? Below, I’ve shared some tips to help you. Think first. Then post. Remember that what […]
In the past few weeks, I’ve been talking about trends for 2019 (2 trends; 3 more trends). There is one trend that deserves its very own post – and that’s change: an ever-constant trend. The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media […]
There’s no better way to wrap 2018 than by sharing the top blog posts of the year. Check out the top three reads from 2018 on the #Strella Social Media blog. Number 3. 10 Social Media Pet Peeves That Can Squash Your Professional Reputation. From what people want to post online to unworldly expectations about […]
There are just a few days left between now and Christmas. Are you starting to feel overwhelmed by the holidays and the massive to-do list that goes along with the “most wonderful time of the year?” To me, it seems like every year the celebrations—and expectations—become more involved and more complicated. I’m not sure if […]
When I was in high school, my German teacher (who was also my Holocaust Studies teacher) said always to question authority. She didn't mean to do so in a belligerent or disrespectful way, but she wanted us to know it's alright to be curious. It's OK to question the powers that be when something doesn't […]
Last week, I shared two social media trends to watch in 2019. They include the growing importance of personal branding to business branding and the acceleration of personal marketing. No business can ignore the significance of its social media presence because it influences how people perceive its brand. And, while branding and personalized marketing will […]
As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the New Year. I hope that somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. So what can you do to […]
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