Achieving goals of any sort involves doing more of the right things. Marketing and social media goals are no exception. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in this new year? Below, I’ve shared some tips to help you. Think first. Then post. Remember that what […]
In the past few weeks, I’ve been talking about trends for 2019 (2 trends; 3 more trends). There is one trend that deserves its very own post – and that’s change: an ever-constant trend. The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media […]
There’s no better way to wrap 2018 than by sharing the top blog posts of the year. Check out the top three reads from 2018 on the #Strella Social Media blog. Number 3. 10 Social Media Pet Peeves That Can Squash Your Professional Reputation. From what people want to post online to unworldly expectations about […]
When I was in high school, my German teacher (who was also my Holocaust Studies teacher) said always to question authority. She didn't mean to do so in a belligerent or disrespectful way, but she wanted us to know it's alright to be curious. It's OK to question the powers that be when something doesn't […]
Last week, I shared two social media trends to watch in 2019. They include the growing importance of personal branding to business branding and the acceleration of personal marketing. No business can ignore the significance of its social media presence because it influences how people perceive its brand. And, while branding and personalized marketing will […]
As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the New Year. I hope that somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. So what can you do to […]
During a recent meeting with clients in Utah, someone asked me about what it's like to have a virtual team. For me, the fact that my team members don't work at a physical location with me and aren't payrolled employees doesn't change what I expect from them in terms of performance and sense of responsibility. […]
November is the month to give thanks, which is why it’s fitting that Veterans Day falls during this time. I am thankful for veterans, especially my Father, a disabled Army veteran. He believes in our country and he is willing to die to defend it. The military honor instilled in him carried over to our […]
Social media platforms, as effective as they are at keeping people connected and giving brands a way to build awareness and trust, sometimes (too often) become hostile environments. People vent and launch virtual attacks against one another when they don’t share the same views. From religion to sexuality to sports to politics to just about […]
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