Tag: social media tips

I’ve been reading Mark Schaefer’s book, “The Content Code” and I have immeasurable takeaways. The most resounding is this: “What every organization needs before conquering a digital strategy is a human strategy… The most successful marketing organizations don’t think of themselves in B2B or B2C – they’re P2P, striving every day to use miraculous technologies […]

Whether you work for a company, you own your own business or you’re in transition, it’s important to claim your digital space and stand out in the online world. To help you decide where and how to spend your energy, I’ve compiled a few tips that are the most essential for social media success. Establish […]

I was recently asked to contribute social networking tips for business professionals as a sidebar for a women's publication. The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! LinkedIn Do complete your profile. LinkedIn is THE professional medium. In order to build credibility, it’s essential […]

Are you using social media only to find that the leads aren’t pouring in like you anticipated? The fact is, there are a myriad of factors that could be at play. While social media is a great communications tool for businesses, it can’t cure a bad website, poor business operations or misguided marketing. Social media […]

I often hear from people that they have social media burnout. And it’s actually quite common.  In fact, it’s something I struggle with myself – not only because social media is my job – but because I also enjoy using it to keep up with friends. That makes it challenging to distance myself from social […]

By Matthew Hannaford, Business Development Manager for Strella Social Media Twitter is a great place to meet people and interact with consumers, friends, co-workers, and colleagues. However, the reason many businesses are on Twitter, and social media as a whole, is ultimately to drive consumers to a product or service. There are countless strategies that […]

While the various social media networks have their own unique characteristics, the principles for proper etiquette remain the same whether you are using Myspace, Facebook, Twitter, LinkedIn or Google+. And while social media may seem like a far cry from a formal banquet hall, many of the same etiquette rules apply. A good example is […]

Still meaning to start your social plan? Maybe you have been secretly wishing social media would go away by now. Maybe you just haven’t had the time or maybe you’re waiting until after your next project.  Whatever the reason (or excuse!), getting started is the hardest part. Other than finding the time to start your […]

Part II of II: The Final Five Last week, I gave you the first five tips for social media posting. They included: engage, stay positive, respond to feedback, respond to feedback - especially if it's negative and post on multiple platforms. This week, I give you five more... Send them to your website.  This is […]