Tag: Social Media Manager

Last week, I listened to a podcast on social media, authenticity, and the human brand presented by Mark Schaefer and Tom Webster. This topic piqued my interest for several reasons. First, my personal and business life has changed drastically over the past six months. I often wonder how to maintain authenticity (which, to me, means […]

I met a business friend for dinner while he was in town last week. He told me he soon plans to strike it out on his own and he asked for some pointers about starting a service-based business. He was most interested in learning about how to establish pricing his forthcoming consulting business. This takes […]

by Lauren Galli, Creative Director I have a morning ritual that includes waking up (slowly at times), grabbing a cup of hot tea, and scrolling through my cell phone to check out what happened during my sleeping hours on Facebook.  Being someone who is habitually nosey, Facebook was a wonderful invention for me.  If you’ve […]

I've kept my blog going consistently for over three years and I'm proud to say that it's not only been the best source of leads for my business, but it's also been the one thing I enjoy doing every week regardless of what else I have on my plate. Lately, however, I've found myself struggling […]

Over the past few weeks, I’ve had the opportunity to spend time with two children – a three-year old girl and a five-year old boy. It’s amazing how much perspective they’ve provided me, especially the oldest. In fact, he’s inspired me to write this post on five lessons learned from him. Simplification. Adults – particularly […]

Are you using social media only to find that the leads aren’t pouring in like you anticipated? The fact is, there are a myriad of factors that could be at play. While social media is a great communications tool for businesses, it can’t cure a bad website, poor business operations or misguided marketing. Social media […]

For those of you who have not had a chance to learn of my recent journey, here’s the scoop:  In April, I moved to Norristown, which is outside of Philadelphia.  This move was personal and professional as I’ve left behind my lifelong home and all that came with it including my spouse, my family and […]

Last week, I shared 4 must-have’s for your LinkedIn profile including: a professional photo, a strong headline, an engaging summary, and a detailed skills section. Now that we’ve established a firm foundation for your profile, it’s time for the real magic to happen. Here are three ways to take your LinkedIn efforts to the next […]

For some, the social networking site LinkedIn is just an online rolodex or resume site. Yet, unknown to many, LinkedIn is actually a B2B powerhouse used by a vast network of influential decision makers. It can really help you advance your career or business if you know the tools and can take the time to […]