Tag: Social Media Manager

When businesses get frustrated with social media, the problem is not always the platform. Sometimes it is the expectation. Social media is often asked to do too much at once. Build awareness. Generate leads. Create sales. Improve customer service. Strengthen the brand. Keep the business visible. And ideally, do all of that quickly enough to […]

Working from home isn’t always what it seems, as Rachel showcases in her video, A Week In The Life Of A Social Media Manager. But working alongside your spouse is even more interesting. While I run my own show, I also help Rachel as her contracted Operations Director. Find out the real truth of what […]

I recently read a story about a dispute in a cafe, which was ultimately misleading, creating huge backlash on social media. This didn’t sit well with me.  We have the opportunity to broadcast our messages so we’ve become self-publishers of sort, yet we’re emotional beings, and as such, we post our version of stories. In […]

Every year, people publish predictions about what social media will look like next. Some turn out to be right. Plenty do not. The platforms change. Features come and go. Algorithms shift. New tools emerge, and entire formats can become popular almost overnight. That makes predictions interesting, but not especially useful as a foundation for strategy. […]

I’m often asked for universal tactics or quick tips for business social media. While there is no magic bullet, I have three ‘truths’ that I advise every business – regardless of their goals, their target or their industry. Humanizing works. Forgive me for sounding like a broken record, but this is SO important! People form […]

It’s hard to believe that I’ve been a part of the #Strella team for 16 months before writing my first post.  Needless to say, it’s time. In case you don’t know me yet, I’m Nathan. Rachel contracts my business to provide services for some of her clients, but I’m also her spouse – a.k.a. her […]

A client recently asked me about video sharing on Facebook as a result of an inquiry she received from her videographer. She’s referencing Facebook native video, which is making big waves in the social media universe. It’s competing with YouTube for views, so it’s important to understand the differences so you can decide the best […]

In a previous blog, I said that there is no crying in social media – and that we can’t take things personally.  Imagine, however, what happens when your best friend and the person that you’ve had an instinct to protect is part of that equation.  Twenty seven years ago, I got a phone call that […]

I work from home. And I work with my husband. All day… Every day… Depending on your preferences, this could be a dream job or your worst nightmare. For me, though, I only wish it were that easy to categorize.  Before you think I’m just trying to be funny, allow me to explain. I am […]