Two months ago, our biggest client submitted notice due to internal budget cuts. Unfortunately, this is not a new scenario for us. When small businesses face financial struggles, the marketing budget is frequently on the chopping block, with social media ranking at the top. Social media is relationship marketing – a longer-term effort. Companies with […]
There are many ‘oopsies’ that can happen in business - double booking appointments, forgetting about a meeting, putting an extra ‘0’ on the end of a client’s invoice – to name a few. These are all honest mistakes and I’m sure they happen more often than I’d like to believe. Then, there’s just plain stupidity. […]
Did your business receive a bad Google review? Are you fearful it will hurt your online reputation? I receive frequent requests to help businesses undo the probable damage of a poor Google review. Unfortunately, there is little that can be done to ‘fix it.’ It may be your first inclination to try to remove a […]
Over the past year, we’ve watched the business of social media evolve. Channels continue to change and each one requiring more specialized and detailed work – more so than ever before. As you can probably guess, it’s made my job as a social media manager challenging. But, not impossible. In fact, it’s helped to solidify our value as […]
I’m often asked for universal tactics or quick tips for business social media. While there is no magic bullet, I have three ‘truths’ that I advise every business – regardless of their goals, their target or their industry. Humanizing works. Forgive me for sounding like a broken record, but this is SO important! People form […]
It’s hard to believe that I’ve been a part of the #Strella team for 16 months before writing my first post. Needless to say, it’s time. In case you don’t know me yet, I’m Nathan. Rachel contracts my business to provide services for some of her clients, but I’m also her spouse – a.k.a. her […]
A client recently asked me about video sharing on Facebook as a result of an inquiry she received from her videographer. She’s referencing Facebook native video, which is making big waves in the social media universe. It’s competing with YouTube for views, so it’s important to understand the differences so you can decide the best […]
In a previous blog, I said that there is no crying in social media – and that we can’t take things personally. Imagine, however, what happens when your best friend and the person that you’ve had an instinct to protect is part of that equation. Twenty seven years ago, I got a phone call that […]
I work from home. And I work with my husband. All day… Every day… Depending on your preferences, this could be a dream job or your worst nightmare. For me, though, I only wish it were that easy to categorize. Before you think I’m just trying to be funny, allow me to explain. I am […]
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