Tag: social media expert

July 27, 2015
6 Misconceptions About Social Media Management

When I tell people that I'm a social media manager, I often get a look akin to that of my dog, Lincoln, when I asked if she wanted to go to bed.  Whether or not the social media scene is booming or not, many people are still befuddled as to what it is that I […]

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July 13, 2015
Your Digital Plan Needs a Human Strategy

I’ve been reading Mark Schaefer’s book, “The Content Code” and I have immeasurable takeaways. The most resounding is this: “What every organization needs before conquering a digital strategy is a human strategy… The most successful marketing organizations don’t think of themselves in B2B or B2C – they’re P2P, striving every day to use miraculous technologies […]

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December 7, 2014
Blog Your Way To SEO Success

Many know that blogging is an effective way to attract an audience, increase awareness of your brand and even grow your business. But if you want to create a dynamic online presence and build SEO for small businesses you should always view blogging in the context of your website and social media efforts. Creating synergy […]

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November 16, 2014
If I’ve Mastered Any Lesson In Business, It’s This…

When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed - so much that it […]

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November 2, 2014
Social Media: 5 Ways to Establish a Solid Brand Without Spending Hours a Day

Whether you work for a company, you own your own business or you’re in transition, it’s important to claim your digital space and stand out in the online world. To help you decide where and how to spend your energy, I’ve compiled a few tips that are the most essential for social media success. Establish […]

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October 26, 2014
Perfecting the Elevator Pitch

Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’  For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a recent women’s group, I decided […]

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September 21, 2014
Social Media: Goals That Get Results

No matter what the business or industry, I can usually expect that prospective customers will ask me about the results we’ve experienced with our clients. About half of these inquiries are people looking for monetary results, in which case I educate them about the factors that could potentially lead to conversion including operations, marketing and […]

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September 14, 2014
Social Media in Highly Regulated Industries: It’s Complicated!

It’s increasingly evident that social media plays a huge role in today’s business world. Yet, there are a significant amount of highly regulated businesses that are slow to adopt social media because of fear.  There’s a lot of complexity regarding what a business can or cannot do as well as multiple layers of risk involved. […]

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September 7, 2014
Watch Out for Big Brother: Getty Images Strong Arms Unsuspecting Small Businesses

Two weeks ago, one of our clients received a letter from Getty Images requesting $780 for an image used on their website. Getty Images claimed that my client did not purchase the license required for use of the image and thus they were in violation of copyright law. As a small business owner, I would […]

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We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

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