Tag: social media expert harrisburg

January 19, 2014
Will Social Media Replace Websites?

One of our clients recently inquired about the relevance of her website.  She said that someone informed her that websites don’t serve the same major purpose they did even a couple of years ago and that social media is replacing websites. This feedback is nothing new.  As social media continues to evolve, there’s been speculation […]

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January 12, 2014
Social Selling: Know Your Brand

My friend and web partner, John Webster, loves to challenge me. In fact, we engage in frequent debates on issues related to marketing and business.   John’s a fan of metrics – and he’s very good at using them to show clients how they are achieving the ROI they seek. I thought he would be pleased […]

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January 5, 2014
Leveraging LinkedIn to Propel B2B Sales

I recently started a conversation on a LinkedIn group about social media channels and their usage in B2B sales. It seems a lot of folks know LinkedIn is a valuable outlet for B2B, but not many know how to use it transition leads beyond, “thanks for connecting, here's what we do, if you ever need […]

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February 27, 2013
5 Tips for Avoiding Social Media Burnout

I often hear from people that they have social media burnout. And it’s actually quite common.  In fact, it’s something I struggle with myself – not only because social media is my job – but because I also enjoy using it to keep up with friends. That makes it challenging to distance myself from social […]

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February 20, 2013
8 Twitter Best Practices

Of all the popular social media channels, I’d say that Twitter is probably the most intimidating to buy instant twitter followers. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business. For those of you new to Twitter or new […]

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February 3, 2013
How to Develop an Editorial Calendar

I often advise clients to create an editorial calendar to help in writing content. In order to start developing the calendar, a business must first decide on two or three short-term goals such as increasing traffic to the website or building brand awareness. Brainstorm Themes Once the goals are established, it’s time to focus on specific […]

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December 26, 2012
The Connection Between Communications and Social Media

The following is a guest blog from my husband, Pete Strella. You never know what to expect when you’re meeting with potential clients, and Rachel has recently fielded some surprising questions when discussing her experience in being qualified to provide social media services for certain companies. When Rachel brought this to my attention, I didn’t […]

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December 16, 2012
Making the Difficult Decision to Charge for Social Media Consultations

By Rachel Over the years, there have been many instances in which I’ve had multiple meetings with potential clients about their social media presence. After investing many hours in outlining potential strategies in the hopes of landing their business, many prospects have instead taken these suggestions for their own internal use rather than hiring me. […]

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December 5, 2012
Strella Social Media Celebrates the Holidays

This past Saturday, the #Strella team - and their families - gathered at Rachel's house for the annual holiday party! We enjoyed food and drinks, a fun white elephant gift exchange, and some relaxed time together. Below are a few photos! To see more, check out our Team #Strella Pinterest board!

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We offer full-service social media management including: content development, posting to designated social media channels, dedicated advertising campaigns, social media audience building, monitoring and engagement on social media sites, and monthly progress reports.

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Strella Social Media
1412 N. 6th Street
Harrisburg, PA 17102

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