by Rachel I recently spoke to two banking-related non-profit organizations: The Pennsylvania Credit Union Association (PCUA) and the Pennsylvania Association of Community Bankers (PACB). Both of these were challenging to present as the primary focus of my company relates tosocial media marketing for small businesses. However, if I learned anything from the research for these presentations, […]
By Rachel If you’ve been following our blog, you know that I’m knee deep in the development of an upcoming product called A Small Business Owner’s Guide to Social Media. With deadline approaching quickly, I thought it would be a good time to tell you more about the guide and why I think it’s a […]
by Rachel I read somewhere that when you own a business, your business is marketing your business. I couldn’t agree more, especially if you are just starting out, trying to reach new audiences or promoting a new product or service. But, while we all may have good intentions, marketing tends to fall to the bottom […]
By Rachel Last week, my parents left for Honolulu for a trip they won courtesy of Wheel of Fortune’s Watchers Club. While they were away, one of their cats – Slate – went missing. He was gone for three days. My brother Matt was upset, as it was his responsibility to take care of the […]
By Rachel Earlier this month, I wrote a blog celebrating my second anniversary in business, “Two Years in Business: The Search for Balance Continues.” It turned out that many readers identified with this blog and some even offered advices for how they find balance. A few of these responses resonated with me and thought I would […]
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