Tips


How To Turn Prospects Into Clients In A Service-Based Business

18

Mar 2018

How To Turn Prospects Into Clients In A Service-Based Business

How many times have you had a seemingly great prospective customer in the cusp, yet they did not convert? We’ve analyzed this puzzle dozens of times. While there are some challenges unique to our industry, most are specific to service-based businesses. How do you turn prospects into clients? I’ve found the answer is more complicated than it sounds. You must quickly weed out less-than-ideal prospects,...

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Get Real: Sh*t Happens

25

Feb 2018

Get Real: Sh*t Happens

I’ve been prepping a presentation for the ladies of a local networking group this week entitled, Get REAL: Turning Obstacles into Opportunities. I plan to share six personal life experiences and how I’ve worked to overcome obstacles on my journey.  The sixth experience is challenging because it’s hard to find encouragement for other obstacles that occur in life. Simply put, not everything is roses. Sometimes,...

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What Small Businesses Need to Know Before Hiring A Website Company

18

Feb 2018

What Small Businesses Need to Know Before Hiring A Website Company

My executive coach said recently, “if you don’t have a website you don’t have a business.” I agree, but I would take that a step further to add, “if you don’t have a good website, you don’t have a business.” It’s my goal with this post to define good, because not all websites and website developers are created equal. Unfortunately, there are too many small...

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Writing for the Web Means New Rules

10

Dec 2017

Writing for the Web Means New Rules

I spent Thursday evening editing a blog post for a new client looking to re-establish his online presence. His original draft contained the primary elements to convey his message, but like many people who don’t write for a living, he struggled to make it ‘blog-worthy.’ What we learned about writing in school is not the same as writing for the web. That’s where I come...

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When the Customer Isn’t Always Right

29

Oct 2017

When the Customer Isn’t Always Right

Service is one of our company core values, as is commitment to excellence. It’s been our experience that the two go hand-in-hand to optimally serve our customers. Contrarily, the two values clash when customers are unreasonable or unwilling to do their part. For example, a customer that expects immediate answers to inquiries, but fails to employ our recommendations. Recently, such was the case with a...

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