Category: Tips

Writing is enjoyable when we’re inspired and motivated. It can also be a chore if we’re out of fresh ideas. I believe the love/hate relationship with writing exists because writing requires both inspiration and perspiration. I’ve found that it’s important to have a balance of both in order to create compelling content on a consistent […]

We interviewed Lindsay in February as she was about to kick off her eight-week campaign for the Central PA Leukemia and Lymphoma Society (LLS) Woman of the Year! Well guess what? SHE WON! And, not only did she win, but she also raised the highest amount of money in the history of the campaign – just […]

Yesterday, we gave you a glimpse of what you can do to optimize your website and profiles for search as well as what a directory listing site such as Yellowbook will do for your rankings. Today, we continue the interview with John Webster. We’ll discuss the different blogging platforms, what to look for when hiring […]

Last week, I had the opportunity to speak to local high school students at the HACC Career Information Fair.  I participated on a panel with Beth Romanski from Central Penn College and Darrien Davenport from York College. Our topic was “Tips for Getting Your Dream Job.” I thought it would be fun to share some […]

During this past week, we’ve been evaluating social media ROI. First, we discussed why social media ROI is such a fuzzy topic. A few days later, we highlighted experts’ definitions of ROI.  Today is the final blog in the series as we define ROI as we see it – including how to position your business […]

Many of our best “follows” have been recommendations from friends, colleagues and clients. We decided to pool efforts and share our favorite people to follow and what we love about them! There’s something for everyone – even the Pinterest addicts! Enjoy! Rachel Strella, CEO Jeffrey Gitomer (Weekly E-zine, Twitter) – Jeffrey’s messages are short and […]

How often are we shooting in the dark when it comes to marketing?  Are we really focusing our efforts on reaching exactly who we want or are we just taking anyone that comes knocking? Last month, I attended a compelling presentation entitled “Targeting Your Ideal Client” by Dale Fallon of The Communication Gym®. Dale said […]

Want to Unlock the Key to Social Media Return on Investment? Make Sure You have These Elements in Place! 1. Audience/Content Balance If you’re just starting out, we suggest establishing goals that will build your audience. This means increasing your number of fans and followers. We're not saying this alone will increase your social media […]

This was my first full year in business and I’ve certainly learned a lot. Here are my top takeaways of the year, which I’m sharing in hopes that they may be helpful to other business owners. 11. We can do more collectively than by ourselves. One of the great things about social media is the […]