The following is Q&A with Ken Mueller. Muller is the proprietor of Inkling Media, with 30 years of experience in the media industry. What things are most troubling for business owners who market their business using social media and how does your business help to solve these challenges? First – and most important – is […]
Yesterday was a great day for those interested in learning more about social media in Central PA! Harrisburg University hosted their annual Social Media Summit and the Sales and Marketing Professional Association (SMEI) hosted a Panel Discussion featuring regional leaders including: Anna Gerz (Godrey Advertising), Ken Mueller (Inkling Media), Barry Halvorson (The Fulton Theatre), and […]
For small business owners, there are plenty of social media “pains” that can hinder an effective social media presence. Here are a few tips for overcoming these obstacles. #1: Time: Don’t try to do it all Small business owners often wear many hats and tend to push marketing – including social media – to the bottom […]
In any given day, I receive dozens of questions about social media. Here are answers to four questions I’ve been asked in the last few weeks: Question #1: I was having a conversation with someone today about whether or not it’s important to acquire friends and likes or if having likes only is most effective. […]
As a small business owner, you might wonder about the hype with FourSquare and whether you should be taking advantage of yet another social networking opportunity. With 750 million Facebook users and only 10 million FourSquare users, some may immediately disqualify FourSquare as a medium for reaching the masses. However, FourSquare is a combination-type social […]
Still meaning to start your social plan? Maybe you have been secretly wishing social media would go away by now. Maybe you just haven’t had the time or maybe you’re waiting until after your next project. Whatever the reason (or excuse!), getting started is the hardest part. Other than finding the time to start your […]
It’s time for more FAQ’s about social media. I’m excited to answer these questions because they are indeed concerns I receive often. In fact, I had several requests for the first two questions in the past month. Our company believes Facebook is a threat to security. What should I do? People have been worried about […]
Recently, I was asked to write a guest blog for a new small business site answering the question: If you had an ideal client interested in a social media campaign...what would you sell them? Let’s first define the criteria for an “ideal client.” I’ve learned quickly how to select the people who are serious about […]
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